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All Journal Journal of Social And Economics Research Inasport : Indonesian Journal of Sport, Health and Physical Education Science journal of social and economic research
Muslan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERILAKU SHOPPERTAINMENT PADA PENJUAL DI E-COMMERS TIKTOK Muslan; Ashar Hasyim; Tasya; Nana Adriana Hutari
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.458

Abstract

Perkembangan teknologi, khususnya internet, telah mengubah cara kita berinteraksi dan memperoleh informasi. TikTok menjadi salah satu platform yang digunakan @store.kdi untuk mempromosikan produk skincare dan fashion. Konten shoppertainment yang edukatif dan komedi dari @store.kdi banyak ditonton dan menghibur konsumen. Konsumen menyesuaikan dengan apa yang mereka cari pada unggahan TikTok @store.kdi, seperti penggunaan skincare, makeup, pakaian, dan aksesori. Penelitian ini bertujuan untuk mengetahui perilaku shoppertainment dan strategi pemasaran @store.kdi di TikTok. Pendekatan kualitatif digunakan melalui observasi, wawancara, dan dokumentasi, dengan analisis deskriptif kualitatif. Selama 4 bulan, data dianalisis menggunakan model AISAS. Hasil penelitian menunjukkan bahwa @store.kdi menggunakan konten kreatif dan informatif untuk menarik konsumen. Strategi AISAS efektif dalam menciptakan interaksi dan mempengaruhi perilaku pembelian.
Utilization Of Peer Tutorial Methods In Improving Learning Outcomes Lay Up Shoot VIII Grade Students Of SMP N 4 Rejang Lebong Muslan
Indonesian Journal of Sport, Health and Physical Education Science Vol. 1 No. 1 (2023): Indonesian Journal of Sport Health and Physical Education Science
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/inasport.v1i1.71

Abstract

Physical education not only focuses on psychomotor aspects (skills), but also includes cognitive (knowledge) and affective (attitude). Learning models are often considered less varied and monotonous. This research method is class action research. The process of research in the classroom includes planning, action, observation, and reflection stages. Data collection techniques are performed by observing field (observation), interviews and documentation. The tools used are curriculum, RPP and assessment tools that cover emotional, cognitive and psychological aspects. The data analysis used is qualitative descriptive. The classical mastery that must be achieved on Lay Up Shoot learning is 75%. The grade of classical learning of period I was 73.77% (discontinuous). While the grade of classical learning finance of cycle II reaches 83.40% (finished). Improved student learning results after an even semester (graduated) by 0.8 with high criteria. The conclusion of this study is that there is an increase in learning to shoot weapons with peer tutors in class VIII students of Junior State 4 Rejang Lebong Year 2022. Researcher suggestion is that the use of peer instruction can be motivated for teachers to be more creative in developing learning processes, improving learning outcomes and Lay Up Shoot skills.
PERILAKU SHOPPERTAINMENT PADA PENJUAL DI E-COMMERS TIKTOK Muslan; Ashar Hasyim; Tasya; Nana Adriana Hutari
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.458

Abstract

Perkembangan teknologi, khususnya internet, telah mengubah cara kita berinteraksi dan memperoleh informasi. TikTok menjadi salah satu platform yang digunakan @store.kdi untuk mempromosikan produk skincare dan fashion. Konten shoppertainment yang edukatif dan komedi dari @store.kdi banyak ditonton dan menghibur konsumen. Konsumen menyesuaikan dengan apa yang mereka cari pada unggahan TikTok @store.kdi, seperti penggunaan skincare, makeup, pakaian, dan aksesori. Penelitian ini bertujuan untuk mengetahui perilaku shoppertainment dan strategi pemasaran @store.kdi di TikTok. Pendekatan kualitatif digunakan melalui observasi, wawancara, dan dokumentasi, dengan analisis deskriptif kualitatif. Selama 4 bulan, data dianalisis menggunakan model AISAS. Hasil penelitian menunjukkan bahwa @store.kdi menggunakan konten kreatif dan informatif untuk menarik konsumen. Strategi AISAS efektif dalam menciptakan interaksi dan mempengaruhi perilaku pembelian.
Co-Authors Ashar Hasyim Nana Adriana Hutari Tasya