Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pijar : Studi Manajemen dan Bisnis
Purnama, Zulfa Aulia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PROMOSI PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Purnama, Zulfa Aulia
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1468

Abstract

Purchasing decisions can be influenced by several factors, for example, personal selling and product quality. The purpose of this study is that researchers want to know how much influence personal selling promotions and product quality have on consumer purchasing decisions at CV. Queenra Mandiri. The test in this study was carried out with the help of SPSS 29.0.2.0, with the analysis methods used in this study, namely the validation test, reliability test, multiple regression test, normality test, multicollinearity test, heteroscedasticity test, glejser test, hypothesis test (t test and F test), and the coefficient of determiination used in this study. The results showed that Personal Selling Promotion obtained results with T < 0.001 while Product Quality was 0.001 which means that the hypothesis is accepted because both variables have a positive and significant effect on consumer purchasing decisions.. And F count 94.941> F table 3.15, the results show that the three variables together have a significant effect on consumer purchasing decisions.
Co-Authors