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All Journal Triwikrama: Jurnal Ilmu Sosial Da'watuna: Journal of Communication and Islamic Broadcasting
Muhammad Yasim Harahap
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PERAN PUBLIC RELATION DALAM MEMBANGUN BRAND AWARENES DI ERA DIGITAL M Alfin Eraninka Sembiring; Tiara Friska Maulina; Muhammad Yasim Harahap; M Fharisi
Triwikrama: Jurnal Ilmu Sosial Vol. 4 No. 9 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v4i9.5272

Abstract

Penelitian ini menginvestigasi peran Public Relations (PR) dalam membangun brand awareness di era digital. Era digital telah mengubah lanskap komunikasi, memperkenalkan platform-platform baru seperti media sosial dan internet yang memengaruhi cara konsumen berinteraksi dengan merek. Tujuan penelitian ini adalah untuk mengeksplorasi bagaimana PR dapat memanfaatkan teknologi digital untuk meningkatkan kesadaran merek, serta strategi dan metodologi yang efektif dalam mencapai tujuan ini. Metodologi yang digunakan meliputi studi kasus, analisis konten digital, pengukuran analytics, dan wawancara dengan para praktisi PR. Hasil penelitian menunjukkan bahwa PR memiliki peran krusial dalam membangun brand awareness di era digital dengan memanfaatkan media sosial untuk menciptakan konten yang menarik dan relevan, berinteraksi langsung dengan audiens, serta merespons cepat terhadap isu-isu yang berkembang. Strategi ini membantu meningkatkan visibilitas merek dan membangun hubungan yang lebih dekat dengan konsumen, menghasilkan dampak positif dalam jangka panjang bagi perusahaan.
Analisis Pentingnya Kode Etik Public Relation dalam Menjaga Citra Perusahaan Effendy, Erwan; Saima Putri Hsb; Salsa Fadilah Siregar; Yuli Awanda Harahap; Endah Rananda Gita Br Purba; Muhammad Yasim Harahap
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.1553

Abstract

Public Relations (PR) has a crucial role in a company's success. PR helps shape a company's positive image in the eyes of the public, maintain good relationships with customers and stakeholders, support marketing strategies, and maintain the company's reputation when facing a crisis. This research uses the Literature Review Study research method. By using this method, research will explore the concepts contained in the PR code of ethics, such as honesty, integrity and social responsibility. The literature review will provide an in-depth understanding of the ethical values ​​that are the basis for maintaining and building a positive company image. This research shows that Public Relations practitioners as one of the links between a company and its public certainly have guidelines that must be implemented. This guideline relates to the ethics and morals that a Public Relations practitioner must carry out in supporting his work. Public Relations Ethics is used as a guideline for professionalism and consideration for a Public Relations practitioner in acting and making decisions. A Public Relations practitioner certainly has duties and responsibilities that play an important role in the company's image.
Co-Authors Effendy, Erwan Endah Rananda Gita Br Purba M Alfin Eraninka Sembiring M Fharisi Saima Putri Hsb Salsa Fadilah Siregar Tiara Friska Maulina Yuli Awanda Harahap