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All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Nadia Rizky Vindiazhari
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Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice

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PENGARUH PENGGUNAAN KEY OPINION LEADER TASYA FARASYA TERHADAP MINAT BELI PRODUK KECANTIKAN GENERASI Z DI WILAYAH KOTA BANDUNG Nadia Rizky Vindiazhari
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 6 No. 1 (2024): Vol. 6 No. 1 Maret 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v6i1.12665

Abstract

Key Opinion Leader (KOL), Tasya Farasya, is becoming an important strategy in influencing the purchasing decision of the beauty products industry for Generation Z in the Bandung City Area. Through the regression test method, it produced an R Square of 74.3%, which indicates that around 74.3% of the influence of KOL Tasya Farasya on buying interest of Generation Z beauty products in the Bandung City Area. Keywords: Key Opinion Leadr (KOL), Buying Interest, Generation Z
Pelatihan Literasi Digital Lembaga Untuk Lanjut Usia Indonesia (LLI) Kota Bandung Roni Mulyana; Hendri Pramadya; Nadia Rizky Vindiazhari
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 1 No. 2 (2024): Mei : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v1i2.147

Abstract

The development of information and communication technology has caused the trend of internet use in Indonesia to experience a significant increase. However, the increase in internet use is not accompanied by control over the negative impacts it causes, such as an increase in digital fraud, and the inability to differentiate between information and fake news (Hoax). Hoax is information created by an individual or someone containing false information or the truth cannot be checked. Hoaxes have an impact that can be detrimental to individuals and society. The elderly are one of the parties who are vulnerable to Hoaxes related to health information or digital fraud. Therefore, digital literacy training is needed. Therefore, ASMTB and Mafindo Bandung collaborates with Lembaga Lanjut Usia Indonesia (LLI) (the Bandung City Elderly Institute to organize) digital literacy learning for the elderly. Based on the results of PKM (University Community Service)observations, digital literacy training activities for the elderly are considered very useful for increasing knowledge, digital security awareness, and digital literacy skills for Bandung City LLI (Lembaga Lanjut Usia) members.
Co-Authors Hendri Pramadya Roni Mulyana