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All Journal Jurnal Administrasi Publik dan Bisnis (JaPaBis) Jurnal Ekonomi Kreatif Indonesia
Adhimsyah, Raizal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pemanfaatan Teknologi Dalam Pelayanan Publik Perangkat Desa Kalukuang Kecamatan Galesong Kabupaten Takalar Adhimsyah, Raizal; Said, Akbar
Jurnal Administrasi Publik dan Bisnis Vol 6 No 1 (2024): Maret
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v6i1.114

Abstract

This research aims to re-examine the contribution of the use of technology in public service services in Kalukuang village, Galesong sub-district, Takalar district. The research used is quantitative research with an associative approach. Data collection used primary data obtained from village officials by distributing questionnaires and sampling using saturated samples with a sample size of 32 respondents. Data was collected using research instruments in the form of questions which were measured using a Likert scale. Data analysis was carried out using multiple linear regression analysis. The research results show that the use of technology has a positive and significant influence in improving public services for village officials.
PENGARUH KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN PELANGGAN TERHADAP MINAT MENGGUNAKAN GOJEK FITUR GO FOOD Adhimsyah, Raizal
Jurnal Ekonomi Kreatif Indonesia Vol. 3 No. 4 (2025): November
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v3i4.137

Abstract

ABSTRAK Kemudahan penggunaan dan kepercayaan pelanggan menjadi isu penting yang memengaruhi minat konsumen dalam menggunakan GoFood. Jika aplikasi dirasa kurang praktis atau pelanggan mengalami masalah yang menurunkan kepercayaan, minat mereka untuk menggunakan layanan ini dapat menurun. Penelitian ini bertujuan untuk menguji dan menganalisis efek kemudahan penggunaan dan kepercayaan terhadap minat menggunakan gojek. Pengumpulan data menggunakan data primer yang diperoleh dari para mahasiswa stiem bongaya yang menggunakan aplikasi gojek dimana pengambilan sampel menggunakan rumus slovin sehingga menetapkan sampel sebanyak 87 responden. Hasil kuesioner tersebut telah diuji validitas dan realibiltasnya, juga diuji asumsi klasik berupa asumsi Normalitas, Asumsi Multikoloneritas, dan Heteroskedastisitas. Metode analisis data menggunakan analisis regresi linier berganda dengan dibantu oleh program SPSS 27. Temuan penelitian mengungkapkan bahwa kemudahan penggunaan dan kepercayaan, baik diuji secara terpisah maupun bersama-sama, berpengaruh positif dan signifikan terhadap minat menggunakan Gojek. Artinya, semakin praktis aplikasi dioperasikan dan semakin kuat kepercayaan pengguna, maka semakin tinggi pula ketertarikan mereka untuk memanfaatkan layanan Gojek. ABSTRACT Ease of use and customer trust are important issues that influence consumer interest in using GoFood. If the application is perceived as impractical or customers experience problems that reduce trust, their interest in using this service can decrease. This study aims to examine and analyze the effects of ease of use and trust on interest in using Gojek. Data collection used primary data obtained from Bongaya College students who use the Gojek application. Sampling using the Slovin formula determined a sample of 87 respondents. The results of the questionnaire were tested for validity and reliability, as well as classical assumptions such as Normality, Multicollinearity, and Heteroscedasticity. The data analysis method used multiple linear regression analysis assisted by the SPSS 27 program. The research findings revealed that ease of use and trust, whether tested separately or together, have a positive and significant effect on interest in using Gojek. This means that the more practical the application is to operate and the stronger the user's trust, the higher their interest in using Gojek services.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH PADA PT BANK SULSELBAR KCP ANTANG MAKASSAR Adhimsyah, Raizal; Said, Akbar
Jurnal Ekonomi Kreatif Indonesia Vol. 3 No. 4 (2025): November
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v3i4.138

Abstract

ABSTRAK Kepuasan nasabah adalah perasaan senang atau kecewa yang dirasakan nasabah setelah membandingkan kinerja (hasil) produk atau layanan yang mereka terima dengan ekspektasi awal mereka; jika kinerja sesuai atau melebihi ekspektasi, nasabah puas, dan jika di bawah ekspektasi, nasabah kecewa, yang berdampak pada loyalitas, pembelian ulang, dan rekomendasi. Penelitian ini bertujuan untuk mengevaluasi persepsi konsumen terhadap tingkat kepuasan. Penelitian ini dilakukan terhadap nasabah di PT. Bank Sulselbar KCP Antang Makassar. Penelitian kuantitatif ini dapat diklasifikasikan sebagai penelitian kuantitatif asosiatif. Populasi penelitian mencakup 38.580 nasabah, sedangkan penarikan sampel menggunakan rumus slovin sehingga ditetapkan sampel sebesar 100 responden. Penelitian ini menggunakan analisis deskriptif kuantitatif dengan persentase yang diolah dengan SPSS 27. Temuan penelitian menunjukkan bahwa kemudahan penggunaan dan kepercayaan, baik secara parsial maupun simultan, memiliki pengaruh positif dan substansial terhadap minat menggunakan Gojek. Temuan penelitian menunjukkan bahwa manajemen hubungan pelanggan dan kepercayaan, baik secara parsial maupun simultan, memiliki pengaruh positif dan substansial terhadap kepuasan nasabah. ABSTRACT Customer satisfaction is the feeling of pleasure or disappointment experienced by customers after comparing the performance (results) of a product or service they receive with their initial expectations; if performance meets or exceeds expectations, customers are satisfied, and if it falls short of expectations, customers are disappointed, which impacts loyalty, repeat purchases, and recommendations. This study aims to evaluate consumer perceptions of satisfaction levels. This study was conducted on customers at PT. Bank Sulselbar KCP Antang Makassar. This quantitative research can be classified as associative quantitative research. The study population included 38,580 customers, while sampling used the Slovin formula, thus determining a sample size of 100 respondents. This study used quantitative descriptive analysis with percentages processed with SPSS 27. The research findings indicate that ease of use and trust, both partially and simultaneously, have a positive and substantial influence on interest in using Gojek. The research findings indicate that customer relationship management and trust, both partially and simultaneously, have a positive and substantial influence on customer satisfaction.
Co-Authors SAID, AKBAR