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All Journal Amnesty: Jurnal Riset Perpajakan JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Pertiwi, Asri Banyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi

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Analisis Perkembangan Jaringan Bisnis dalam Upaya Strategi Kompetitif Kedai Susu Wayang Windu di Tangan Generasi Sandwich Pebrianti, Syifa Nurazizah; Putri, Andini Febriani; Pertiwi, Asri Banyu; Hasanah, Rindy Cahyani; Riansyah, Muhamad; Marselina, Resya Dwi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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Abstract

This research is a field study with descriptive qualitative methods. The data collection techniques used were interviews, observation and documentation. While data analysis is done through data reduction, presentation, and conclusion drawing. The results of this study indicate that KS Wayang Windu's business network in the hands of the Sandwich Generation has developed very well. There is more room for product marketing and more business networks that can cooperate with KS Wayang Windu. The strategy implemented by KS Wayang Windu has proven to be effective, as it has made a strong business strategy in marketing their products throughout the West Java region. When viewed from the overall business network, KS Wayang Windu has a huge potential to succeed in the food and beverage industry.
Analisis Perkembangan Jaringan Bisnis dalam Upaya Strategi Kompetitif Kedai Susu Wayang Windu di Tangan Generasi Sandwich Pebrianti, Syifa Nurazizah; Putri, Andini Febriani; Pertiwi, Asri Banyu; Hasanah, Rindy Cahyani; Riansyah, Muhamad; Marselina, Resya Dwi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

This research is a field study with descriptive qualitative methods. The data collection techniques used were interviews, observation and documentation. While data analysis is done through data reduction, presentation, and conclusion drawing. The results of this study indicate that KS Wayang Windu's business network in the hands of the Sandwich Generation has developed very well. There is more room for product marketing and more business networks that can cooperate with KS Wayang Windu. The strategy implemented by KS Wayang Windu has proven to be effective, as it has made a strong business strategy in marketing their products throughout the West Java region. When viewed from the overall business network, KS Wayang Windu has a huge potential to succeed in the food and beverage industry.
Co-Authors Hasanah, Rindy Cahyani Kurniawan, Aceng Marselina, Resya Dwi Pebrianti, Syifa Nurazizah Putri, Andini Febriani Riansyah, Muhamad