Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Ningfiat, Nafira Ainur
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Brand Image, Place and Service Quality in Increasing Customer Satisfaction for Noodle Culinary in Jember Ningfiat, Nafira Ainur; Atika, Nur; Setyowati, Agustina; Qomariah, Nurul; Thamrin, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 1 (2024): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i1.7826

Abstract

Today's food business competition is required to have strategies that are able to attract and retain consumers for the sustainability of the company. This research aims to see the influence of brand image, location and service quality on customer satisfaction at Mie "GCN" Jember. The population of this research is all people who have bought Jember "GCN" Noodles. The sample size was determined at 30 respondents with the condition that n≥30 is a large sample and research can be carried out. The sampling technique used is purposive sampling with the criteria being those who have purchased twice. Primary data was collected through a questionnaire using a Likert scale model which has been tested for validity and reliability. The data analysis technique used is Path Analysis with multiple linear regression analysis tools. Simultaneous research results show that brand image, place and service quality do not have a positive effect on customer satisfaction. Partially, it can be seen that the brand image variable has no impact on customer satisfaction. The place variable has a positive and significant effect on customer satisfaction. Meanwhile, the service quality variable has no influence on customer satisfaction
Co-Authors Atika, Nur Ida Ayu Putu Sri Widnyani Muhammad Thamrin Setyowati, Agustina