Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Dwiyaldi, Neza Azra
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Keramik Pada Depo Jaya Bangunan Kota Mataram Dwiyaldi, Neza Azra
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.567

Abstract

This study aims to determine the effect of Advertising and Price on Purchase Decisions at the Depo Jaya Bangunan in Mataram City. The population in this study were all Depo Jaya Bangunan consumers in the city of Mataram, while the sample of this study was 100 Depo Jaya Bangunan consumers using a probability sampling technique. This type is associative research. This data processing uses SPSS, where validity test, reliability test, classical assumption test, multiple linear regression test, t test and coefficient of determination (R2) test are carried out. Results Based on the analysis test, all variables have a partial effect where Advertising has a positive effect on Purchase Decisions, Price has a significant effect on Purchase Decisions. Based on these results, it is recommended that Depo Jaya Bangunan can reproduce advertising and also continue stabilize prices so that it can make consumers continue to make purchases at Depo Jaya Bangunan
Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Keramik Pada Depo Jaya Bangunan Kota Mataram Dwiyaldi, Neza Azra
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.567

Abstract

This study aims to determine the effect of Advertising and Price on Purchase Decisions at the Depo Jaya Bangunan in Mataram City. The population in this study were all Depo Jaya Bangunan consumers in the city of Mataram, while the sample of this study was 100 Depo Jaya Bangunan consumers using a probability sampling technique. This type is associative research. This data processing uses SPSS, where validity test, reliability test, classical assumption test, multiple linear regression test, t test and coefficient of determination (R2) test are carried out. Results Based on the analysis test, all variables have a partial effect where Advertising has a positive effect on Purchase Decisions, Price has a significant effect on Purchase Decisions. Based on these results, it is recommended that Depo Jaya Bangunan can reproduce advertising and also continue stabilize prices so that it can make consumers continue to make purchases at Depo Jaya Bangunan
Co-Authors