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All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Athar, Handry Sudhiarta
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Sertifikat Halal, Legalitas Usaha, dan Kualitas Kemasan dalam Membentuk Keputusan Pembelian Konsumen Pada Produk Mixue Dikota Mataram Hafizi, Muhammad Aziz; Athar, Handry Sudhiarta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.578

Abstract

Mixue's presence raises doubts due to uncertainty about its halal status, as it currently lacks the necessary halal certification required in the Indonesian market. This has sparked concerns among consumers, especially given China's majority non-Muslim population. The uncertainty surrounding Mixue's halal status has led to skepticism among a significant portion of the Indonesian population. While some individuals prioritize halal food products, others are indifferent, choosing to buy Mixue products regardless of their halal status. Many consumers feel the need to ensure a product's halal status before making a purchase. This research aims to explore the importance of a Halal Certificate, Business Legality, and Packaging Quality in shaping consumer purchase decisions for Mixue products in Mataram City. The study utilized a sample of 100 respondents who are consumers of Mixue products in Mataram City. The findings reveal that both the Halal certificate and packaging quality have a positive and significant impact on the purchase decisions of Mixue products in Mataram City. However, business legality does not show a positive and significant influence on the purchase decisions of Mixue products in Mataram City. These results indicate that the Halal certificate and packaging quality are effective in enhancing purchase decisions, while business legality has a less pronounced impact on the purchase decisions of Mixue products in Mataram
Pengaruh Kemudahan Penggunaan dan Manfaat Terhadap Keputusan Penggunaan Quick Response Code Indonesian Standard (QRIS) pada Aplikasi DANA di Kota Mataram Ardiansyah, M. Risky; Athar, Handry Sudhiarta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.607

Abstract

The purpose of this study is to determine the effect of the Ease of Use and Benefit variables on the Decision to Use QRIS in the DANA application in Mataram City. In this study, 100 respondents located in Mataram City were used as samples. Based on the data analysis, it can be concluded that the Ease of Use and Benefit variables have a positive and significant effect on the Decision to Use QRIS in the DANA application in Mataram City. The Ease of Use variable has a positive and significant effect on the Decision to Use QRIS in the DANA application in Mataram City, as evidenced by the rejection of H0 and the acceptance of H1. The Benefit variable has an effect on the Decision to Use QRIS in the DANA application in Mataram City, as evidenced by the rejection of H0 and the acceptance of H2.
Pengaruh Sertifikat Halal, Legalitas Usaha, dan Kualitas Kemasan dalam Membentuk Keputusan Pembelian Konsumen Pada Produk Mixue Dikota Mataram Hafizi, Muhammad Aziz; Athar, Handry Sudhiarta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.578

Abstract

Mixue's presence raises doubts due to uncertainty about its halal status, as it currently lacks the necessary halal certification required in the Indonesian market. This has sparked concerns among consumers, especially given China's majority non-Muslim population. The uncertainty surrounding Mixue's halal status has led to skepticism among a significant portion of the Indonesian population. While some individuals prioritize halal food products, others are indifferent, choosing to buy Mixue products regardless of their halal status. Many consumers feel the need to ensure a product's halal status before making a purchase. This research aims to explore the importance of a Halal Certificate, Business Legality, and Packaging Quality in shaping consumer purchase decisions for Mixue products in Mataram City. The study utilized a sample of 100 respondents who are consumers of Mixue products in Mataram City. The findings reveal that both the Halal certificate and packaging quality have a positive and significant impact on the purchase decisions of Mixue products in Mataram City. However, business legality does not show a positive and significant influence on the purchase decisions of Mixue products in Mataram City. These results indicate that the Halal certificate and packaging quality are effective in enhancing purchase decisions, while business legality has a less pronounced impact on the purchase decisions of Mixue products in Mataram
Pengaruh Kemudahan Penggunaan dan Manfaat Terhadap Keputusan Penggunaan Quick Response Code Indonesian Standard (QRIS) pada Aplikasi DANA di Kota Mataram Ardiansyah, M. Risky; Athar, Handry Sudhiarta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.607

Abstract

The purpose of this study is to determine the effect of the Ease of Use and Benefit variables on the Decision to Use QRIS in the DANA application in Mataram City. In this study, 100 respondents located in Mataram City were used as samples. Based on the data analysis, it can be concluded that the Ease of Use and Benefit variables have a positive and significant effect on the Decision to Use QRIS in the DANA application in Mataram City. The Ease of Use variable has a positive and significant effect on the Decision to Use QRIS in the DANA application in Mataram City, as evidenced by the rejection of H0 and the acceptance of H1. The Benefit variable has an effect on the Decision to Use QRIS in the DANA application in Mataram City, as evidenced by the rejection of H0 and the acceptance of H2.
Co-Authors Ardiansyah, M. Risky Hafizi, Muhammad Aziz