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All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Pratama, Lalu Nadra Ananda
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Electronic Word of Mouth dan Perceived Ease of Use Terhadap Keputusan Pembelian Video Game pada Platform Steam Pratama, Lalu Nadra Ananda; Rusminah, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.579

Abstract

This study aims to examine the influence of Electronic Word of Mouth (eWOM) and Perceived Ease of Use (PEU) on the purchase decision of video games on the Steam platform. The population of this study is all consumers on the Steam platform in Mataram City, while the sample of this study is 100 consumers on the Steam platform using purposive sampling. This type of research is an associative research. Data processing in this study uses SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, path analysis tests, significance tests (t tests), and coefficient of determination tests (R2). Based on the results of the analysis, all variables have a partial effect, where eWOM has an effect on the purchase decision, and PEU has an effect on the purchase decision. Based on these results, it is recommended that Steam improve the quality of eWOM and PEU, resulting in an increase in the purchase decision of video games on the Steam platform
Pengaruh Electronic Word of Mouth dan Perceived Ease of Use Terhadap Keputusan Pembelian Video Game pada Platform Steam Pratama, Lalu Nadra Ananda; Rusminah, Rusminah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 1 (2024): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i1.579

Abstract

This study aims to examine the influence of Electronic Word of Mouth (eWOM) and Perceived Ease of Use (PEU) on the purchase decision of video games on the Steam platform. The population of this study is all consumers on the Steam platform in Mataram City, while the sample of this study is 100 consumers on the Steam platform using purposive sampling. This type of research is an associative research. Data processing in this study uses SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, path analysis tests, significance tests (t tests), and coefficient of determination tests (R2). Based on the results of the analysis, all variables have a partial effect, where eWOM has an effect on the purchase decision, and PEU has an effect on the purchase decision. Based on these results, it is recommended that Steam improve the quality of eWOM and PEU, resulting in an increase in the purchase decision of video games on the Steam platform
Co-Authors Rusminah Rusminah, Rusminah