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All Journal Journal of Indonesian Management
Hosea, Erika Joanna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Analysis Of Quality Product And Price Perception Towards Purchase Decisions (Survey On 'Bakmi Boerangrang Tasikmalaya' Consumers) Hosea, Erika Joanna; Pauzy, Depy Muhamad; Karmila, Mila
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1381

Abstract

The purposes of this study was to determine the effect of quality product and price perception towards purchase decision of 'Bakmi Boerangrang Tasikmalaya'. This study used quantitative method and survey from 100 respondents from 'Bakmi Boerangrang' consumers. The type of data used is multiple regression analysis. The result of the study showed that quality product and price perception have a significant effect either partially or simultaneously towards purchase decision of 'Bakmi Boerangrang Tasikmalaya' consumers.
Co-Authors Depy Muhamad Pauzy Mila Karmila