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Rafsanjani, Rikei
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence Of Advertising, Price And Display On Purchasing Decisions At Indomaret Betungan Bengkulu City Rafsanjani, Rikei; Afriani , Sulisti; Nurzam, Nurzam
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1544

Abstract

Consumer purchasing decisions are an integration process that combines knowledge to evaluate two or more alternative behaviors, and choose one among them. This research aims to determine the influence of advertising, price and display on purchasing decisions at Indomaret Betungan Bengkulu, whether they influence simultaneously or whether they influence each other together. This type of research is quantitative descriptive, namely research that uses mathematical models, theories and/or hypotheses related to natural phenomena. The sample in this study used an accidental sampling technique, where the population was sampled at Indomaret Betungan when the researcher conducted the research. There is an influence of advertising (X1) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.000 < 0.05 and t count > t table (6.760>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X influences purchasing decisions (Y). There is an influence of price (X2) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.005 < 0.05 and t count > t table (8.427>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 influences purchasing decisions (Y). There is an influence of display (X3) on the purchasing decision (Y) of Indomaret Betungan Bengkulu with a sig value of 0.004 < 0.05 and t count > t table (6.909>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X3 influences purchasing decisions (Y). Advertising, price and display together influence purchasing decisions with a value of Fsig < α where Fsig is 0.000 and the F count is 9.323, > F table 2.65.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Irwanto, Tito; Aprizal, M.Irpan; HANUARSYAH , DWI; RAFSANJANI, RIKEI; NOVRIANDA, HERRY
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.118

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation.
Co-Authors Afriani , Sulisti Aprizal, M.Irpan HANUARSYAH , DWI Herry Novrianda Nurzam, Nurzam Tito Irwanto, Tito