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All Journal Journal of Indonesian Management Jurnal Dehasen Mengabdi
Kristina, Nevianti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect Of Service Quality And Custumer’s Satisfaction On Custumer’s Loyality At PT. Perusahaan Perdagangan Inodonesia Branch Of Bengkulu Kristina, Nevianti; Susena , Karona Cahya; Kurniawan, Kimas
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1563

Abstract

The purpose of this study is determine the quality of service and customer’s satisfaction regarding customer’s loyalty for pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The research method used was quantitative, the sample in this study was 88 customers who purchased pharmaceutical products at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The sampling technique is accidental sampling technique. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the regression equation are Y = 13.225 + 0.318X1 + 0.385X2 + 3.881, meaning that service quality and customer’s satisfaction have an influence on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu. The determination test result is 0.396, meaning that service quality and customer’s satisfaction have an effect on employee customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu by 39.6%, while the remaining 60.4% is explained or influenced by other variables that were not studied. Service quality and customer’s satisfaction together. has the same effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu with a significance value of 0.000, less than 0.05. Service quality has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, because the significance value of 0.000 is less than 0.05. Customer’s satisfaction has a positive and significant effect on customer’s loyalty at PT. Perusahaan Perdagangan Indonesia Branch of Bengkulu, with a significance value of 0.000, which is less than 0.05.
Pelatihan Pemasaran Online Produk Jangek Uda Sap Rawa Makmur Kota Bengkulu dengan Menggunakan media Sosial Tiktok Astuty, Kamelia; Kristina, Nevianti; Rahman, Abdul
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4802

Abstract

This community service is carried out with the aim of enabling UdaSap MSME players to understand and practice online marketing of the jangek products they produce to increase household income. This online marketing training was attended by Uda Sap and his wife who were the perpetrators. Training is carried out by providing education and outreach about online marketing, especially through social media Tiktok, which is then continued with exploration and practice of online marketing through social media. The resulting output is that the training participant has a Tiktok account and starts with registering an account on Tiktok and entering the product to be sold. The marketing of Jangek Uda Sap products is still carried out conventionally due to limited knowledge about online marketing. However, through the training provided there is a development of understanding of the importance of online marketing. Apart from that, there is also a change in mindset regarding online marketing which is supported by the start of using TikTok shop accounts for marketing Jangek uda Sap crackers. It is hoped that with this training, Sap as an MSME actor can market his MSME products through social media and can increase sales.
Co-Authors Abdul Rahman Astuty, Kamelia Karona Cahya Susena, Karona Cahya Kurniawan, Kimas