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Bustami , Taufik
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Electronic Word Of Mouth And Product Diversity On Online Purchase Decisions Through The Shopee Application Chandra, Andi; Bustami , Taufik
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1620

Abstract

This research was conducted on Shopee users in Topos District with the problem formulation of what are the influence of Electronic Word Of Mouth and product diversity on online purchasing decisions through the Shopee application? The purpose aim of this study is to determine whether Electronic Word Of Mouth and product diversity influences the online purchase decisions through the Shopee application. The population in this study was Shopee users in Topos district, Lebong Regency, totaling 120 respondents. The sampling technique used accidental sampling Based on predetermined criteria, totaling 120 respondents. The data that has been processed were analyzed using SPSS 26 formulas. Based on the results of the research conducted on the influence of Electronic Word Of Mouth and Product Diversity on online purchase decisions through the Shopee application, it can be concluded as follows: Electronic Word Of Mouth significantly influence online purchase decisions Through the Shopee application, product diversity has a significantly influence online purchase decisions through the Shopee application, Electronic Word Of Mouth (X1 ) and Product Diversity (X2 ) simultaneously give significant influence on online purchase decisions (Y) through the Shopee application. Based on the correlation coefficient test, the value of R = 0.884 and the coefficient of determination = 0.782, have meaning that Electronic Word Of Mouth (X1 ) and Product Diversity (X2) contributes the influence by 0.782 or 66.6% on online purchase decisions (Y) Through the Shopee application, while the remaining 0.218 or 21.8% is influenced by other variables not included in this study.
The Effect Of Information Quality And Trust In Purchasing Decisions On The Lazada Marketplace (Case Study in Students of the Faculty of Economics and Business Muhammadiyah University of Bengkulu) Nurhalimah, Adek; Bustami , Taufik
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1243

Abstract

The title of this research is the effect of Information Quality and Trust on Purchasing Decisions on the Lazada Marketplace. This research aims to determine the effect of Information Quality and Trust in Purchasing Decisions on the Lazada Marketplace. The study was conducted in December 2021 – February 2022. This research sample is a Lazada Marketplace consumer at the Faculty of Economics and Business Students at the Muhammadiyah University of Bengkulu with the number is 150 people. The sampling technique is probability sampling. The method used in this study is a quantitative method with multiple linear regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression obtained the following equation form: Y = 6,350 – 0.679 (X1) – 0.288 (X2). The results of the study and hypotheses in this study show that the Quality of Information (X1) and Trust (X2) have a positive and significant effect both partially and simultaneously on purchasing decisions (Y) on the Lazada Marketplace in the Muhammadiyah University of Bengkulu environment..
The Effect Of Product Innovation And Location On The Decision To Buy Sponge Cake At The Fitri Sari Shop In Arga Jaya Village Ilhami, Mardhiyah Dwi; Bustami , Taufik; Permana , Satria Indra
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1281

Abstract

This study aims to determine the influence of product innovation and location on the decision to purchase sponge bread at the fitri sari store in Arga Jaya village. This study used quantitative methods and data collection by observation and questionnaire distribution. The samples in this study were consumers at the Arga Jaya village sari fitri store which amounted to 120 people and sampling was carried out using the Hair et al method. Based on the results of research and discussion of product innovation, it has a positive and significant effect on the decision to purchase sponge bread at the fitri sari store in Arga Jaya village, meaning that with the product innovation provided by the fitri sari store, of course, this will increase the level of purchase decisions. Location also has a positive and significant effect, meaning that with a location that is strategic enough and easy to access, consumers will increase in decision making. This equation can be explained by the positive influence of each independent variable, namely product innovation (X1) and location (X2) on the dependent variable, namely purchase decision (Y).
Co-Authors Chandra, Andi Mardhiyah Dwi Ilhami Nurhalimah, Adek Permana , Satria Indra