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All Journal Kohesi: Jurnal Sains dan Teknologi JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Fanny Himla Rizqya Pasaribu
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Mathematics Social Sciences Other

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SISTEM INFORMASI MANAJEMEN PADA MINI MARKET INDOMARET Fanny Himla Rizqya Pasaribu; Muhammad Irwan Padli Nasution
Kohesi: Jurnal Sains dan Teknologi Vol. 1 No. 12 (2023): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v1i12.1319

Abstract

K-Sistem Informasi Manajemen (SIM) menjadi kunci kesuksesan Indomaret, jaringan minimarket terbesardi Indonesia. Indomaret menghadapi tantangan unik dalam pengelolaan SIM, termasuk pertumbuhan bisnis dan persaingan pada industri ritel. Pemahaman mendalam tentang operasi SIM di Indomaret dan dampaknya pada keberhasilan bisnis sangatlah penting. Untuk itu kami menulis artikel ini untuk mengeksplorasi berbagai aspek SIM di Indomaret. Dengan pertumbuhan cepat dan ribuan gerai di seluruh neger, SIM digunakan untuk mengelola persediaan, rantai pasokan, SDM, keuangan, dan penjualan di Indomaret. Adapun komponen SIM pada Indomaret adalah hardware, software, brainware, prosedur, basis data, serta jaringan komputer dan komunikasi
STRATEGI EFEKTIF DALAM MENINGKATKAN PENJUALAN MELALUI SOSIAL MEDIA DI ERA DIGITAL Afriani Afriani; Yuni Fatma Sari; Siti Hansyah Dewi Zai; Fanny Himla Rizqya Pasaribu; Nurbaiti Nurbaiti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 1 (2025): Januari
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i1.3754

Abstract

This study examines effective strategies in increasing sales through social media in the digital era. With the increasing use of social media platforms, businesses need to adopt innovative approaches to reach a wider audience. This study uses qualitative methods to explore various social marketing techniques that can increase sales engagement and conversion. The results show that building credibility, quality content, active interaction, and collaboration with influencers are key factors in achieving sales goals. The development of digital technology has changed the way companies market their products and services. Social media has become an important platform in reaching consumers more closely, and has the potential to increase sales significantly. This article discusses effective social media marketing strategies in increasing sales such as developing interesting content, utilizing influencers, using paid advertising and fast customer interaction and service that are often encountered in social media marketing strategies and how to utilize data analytics to support marketing decisions.
Co-Authors Afriani Afriani Nasution, Muhammad Irwan Padli Nurbaiti Nurbaiti Siti Hansyah Dewi Zai Yuni Fatma Sari