Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Sharia Oikonomia Law Journal
Seid, Aragaw
Unknown Affiliation
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Factors Affecting Consumer Behavior Toward Purchasing Motor Insurance Policy in the Case of Selected Insurance Companies in Ethiopia Legass, Habtamu Alebachew; Seid, Aragaw
Sharia Oikonomia Law Journal Vol. 2 No. 1 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/solj.v2i1.729

Abstract

This study examines the factors influencing consumer behavior in motor insurance policy purchases. It investigates the impact of demographic, cultural, social, economic, marketing, and psychological factors on consumer behavior. The research follows a quantitative approach, employing an explanatory and descriptive research design. Convenience sampling was used to select 384 respondents from a pool of 9,657 motor insurance policy users in Dessie Town, specifically from Awash, Global, Nib, and Nyala Insurance Companies. Data was collected through a questionnaire and analyzed using descriptive statistics and inferential analysis techniques such as t-tests, correlation, multiple linear regression, and one-way ANOVA. After the data collection, coding, recording, and analysis via SSPS 23 software. The findings indicate that demographic factors like age, gender, education, and religion do not significantly influence consumer behavior in purchasing motor insurance policies, except for income. However, variables such as attitude, awareness, perceived risk, and premium demonstrate a moderate relationship with consumer behavior. Regression analysis reveals that, except for attitude, the independent variables of awareness, perceived risk, and premium positively and significantly impact consumer behavior in motor insurance policy purchases.
Co-Authors Legass, Habtamu Alebachew