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All Journal Jurnal Riset Entrepreneurship Prosiding University Research Colloquium
Alamsyah, Nur Arya
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN : PERAN MEDIASI DARI PERILAKU KONSUMEN Alamsyah, Nur Arya; Fikri, Muhammad Ali
Jurnal Riset Entrepreneurship Vol 7 No 2 (2024): (Edisi Agustus) Volume 7, Nomor 2, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i2.8250

Abstract

This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 to 500 respondents. Data collection utilized online questionnaires disseminated via social media platforms. Findings indicate significant relationships between digital marketing and purchasing decisions, digital marketing and consumer behavior, and consumer behavior and digital marketing. Furthermore, consumer behavior mediates the relationship between digital marketing and purchasing decisions. The study also confirms a relationship among consumer behavior, digital marketing, and purchasing decisions.
Application of Total Quality Management on Operational Performance: Penerapan Total Quality Management Dalam Kinerja Operasional Alamsyah, Nur Arya; Gusreggi, Alpri; Rini, Poppy Laksita; Fikri, Muhammad Ali
Prosiding University Research Colloquium Proceeding of The 18th University Research Colloquium 2023: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Operational performance is one of the Company's ongoing supports. The goals to be achieved by the company can be influenced by operational performance, so it is mandatory for the company to maximize its operational performance. The purpose of this study is to determine how the components of total quality management represented by customer satisfaction, employee empowerment, continuous quality improvement, and fact-based management affect operational performance. Employees at Bank Mandiri in Yogyakarta were given a questionnaire to obtain research data. The results showed that customer satisfaction, employee empowerment, and continuous quality improvement were proven to have a negative influence on operational performance. While fact-based management in this study is proven to have a positive influence on operational performance. That way it can be concluded that increasing customer satisfaction, employee empowerment, and continuous quality improvement actually reduce operational performance, while management based on facts shows the opposite results that are able to improve operational performance.
Co-Authors Fikri, Muhammad Ali Gusreggi, Alpri Poppy Laksita Rini