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All Journal Journal of Enterprise and Development (JED) Jurnal Manajemen
Angelita, Fifi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring the impact of TV advertising and social media influencers in culinary marketing Timothy, Chelsy Angelia; Shinta, Shinta; Fransiska, Fransiska; Angelita, Fifi
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8934

Abstract

Purpose — This quantitative research aims to analyze and determine the impact of TV advertising and social media influencer endorsements on buying interest in the culinary field.Method — This research is quantitative in nature, focusing on individuals in Indonesia who utilize and watch digital TV. The research population includes those who meet the specified criteria. A total of 113 respondents participated, and primary data was collected through online questionnaires. The data analysis employed regression techniques.Result — As a result of this study, both social media influencers and TV advertising have been found to positively and significantly influence buying interest.Novelty  — This research is pioneering in  examination of digital TV advertising within the culinary field, and it extends its scope by investigating the widely used advertising medium of social media influencers.
Exploring the impact of TV advertising and social media influencers in culinary marketing Timothy, Chelsy Angelia; Shinta, Shinta; Fransiska, Fransiska; Angelita, Fifi
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8934

Abstract

Purpose — This quantitative research aims to analyze and determine the impact of TV advertising and social media influencer endorsements on buying interest in the culinary field.Method — This research is quantitative in nature, focusing on individuals in Indonesia who utilize and watch digital TV. The research population includes those who meet the specified criteria. A total of 113 respondents participated, and primary data was collected through online questionnaires. The data analysis employed regression techniques.Result — As a result of this study, both social media influencers and TV advertising have been found to positively and significantly influence buying interest.Novelty  — This research is pioneering in  examination of digital TV advertising within the culinary field, and it extends its scope by investigating the widely used advertising medium of social media influencers.
CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG Clara, Catharina; Angelita, Fifi
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.7049

Abstract

Customer loyalty has become difficult to maintain for independent coffee shops in Palembang due to increasing competition and changing consumer preferences. This study aims to examine how service quality, price perception, and social media marketing relate to customer loyalty, with customer satisfaction and brand image considered as mediating variables. The study collected data from 130 coffee shop customers in Palembang using purposive sampling. Data were gathered through a structured questionnaire adapted from previous studies and analyzed using Structural Equation Modeling with SmartPLS. The results show that customer satisfaction has a central role in shaping customer loyalty. Service quality and social media marketing do not directly influence loyalty but show stronger effects when they improve customer satisfaction. Brand image also affects loyalty, especially in relation to price perception. These findings indicate that customer loyalty is formed through consistent value delivery and positive consumption experiences rather than short term promotional activities. For coffee shop owners, the results suggest the need to maintain service performance, offer fair pricing, and engage customers consistently to support satisfaction and loyalty in a competitive market.
Co-Authors Fransiska Fransiska Shinta Shinta Timothy, Chelsy Angelia