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Apakah Promosi Islami dan Hedonic Shopping Motivation Mempengaruhi Perilaku Impulsive Buying Generasi Z? Azid, Raka Malik; Machfudz, Masyhuri
Al-Tijary Vol 8 No 2 (2023): AL-TIJARY VOL. 8, NO. 2, JUNI 2023
Publisher : Faculty of Islamic Economics and Business Sultan Aji Muhammad Idris State Islamic University Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/at.v8i2.4972

The emergence of Muslim fashion in Banyuwangi can be attributed to the inclination of the Z generation to utilize e-commerce platforms for fashion shopping, hence promoting impulsive purchasing behavior. The current study aims to examine how the perception of islamic promotion and hedonic shopping motive influence impulse purchase, with happy emotions serving as a mediator in the context of Muslim fashion products. This study focuses on clients belonging to Generation Z in Banyuwangi Regency who have made purchases using e-commerce platforms. This study employs a quantitative research design with an explanatory approach. It has a sample size of 100 participants selected using purposive sampling methods. The survey results obtained through an online questionnaire with a Likert scale were subsequently analyzed using path analysis in SPSS. The findings of this study indicate that employing Islamic advertising and hedonic impacts can enhance consumers' favorable emotions towards Muslim fashion products via e-commerce. Furthermore, the indirect impact of favorable emotions serves as a mediator for the effect of of islamic promotion on impulsive purchasing. However, it is important to note that various good emotions do not mediate the relationship between hedonic shopping incentive and impulsive purchase. This research has implications for the implementation of marketing strategies for business people who use e-commerce platforms.

Pandangan Abdullah Saeed Tentang Riba: Teks dan Konteks Ekonomi Islam Azid, Raka Malik
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v6i1.662

The aim of this research is to determine the interpretation of usury using Abdullah Saeed's views. The method used is a qualitative method with a literature review type with data collection techniques using context analysis. The results obtained are that Abdullah Saeed is a Muslim scholar who has the concept of contemporary thought with various brilliant ideas by creating the values of hierarchical principles. Seed has interpreted everything that is still being discussed in circles, one of which is usury. Usury does not necessarily mean that it is haram. According to Saed, there is a need for references from historical narratives to see a problem, such as covering the scope of a law, not necessarily directly legalizing usury law itself. Likewise, humans do not have to always prioritize the `illah aspect (literally in the text of the Qur'an) by ignoring the reasons underlying its interpretation (hikmah). The haram labeling of usury is a view only from the 'god' side, without using wisdom. So, if we look at usury from the perspective of `illat, it is clearly considered haram. However, according to Saeed, the addition of bank interest to debtors is done for a moral aspect. The aspect is mutually beneficial to each other, where the debtor borrows to meet his needs and business, while the institution provides additional fees to the debtor who are due as sanctions and intimation profits to roll back the results of the additional fees

Pandangan Abdullah Saeed Tentang Riba: Teks dan Konteks Ekonomi Islam Azid, Raka Malik
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v6i1.662

The aim of this research is to determine the interpretation of usury using Abdullah Saeed's views. The method used is a qualitative method with a literature review type with data collection techniques using context analysis. The results obtained are that Abdullah Saeed is a Muslim scholar who has the concept of contemporary thought with various brilliant ideas by creating the values of hierarchical principles. Seed has interpreted everything that is still being discussed in circles, one of which is usury. Usury does not necessarily mean that it is haram. According to Saed, there is a need for references from historical narratives to see a problem, such as covering the scope of a law, not necessarily directly legalizing usury law itself. Likewise, humans do not have to always prioritize the `illah aspect (literally in the text of the Qur'an) by ignoring the reasons underlying its interpretation (hikmah). The haram labeling of usury is a view only from the 'god' side, without using wisdom. So, if we look at usury from the perspective of `illat, it is clearly considered haram. However, according to Saeed, the addition of bank interest to debtors is done for a moral aspect. The aspect is mutually beneficial to each other, where the debtor borrows to meet his needs and business, while the institution provides additional fees to the debtor who are due as sanctions and intimation profits to roll back the results of the additional fees

Analisis Peran Emosi Positif Pada Perilaku Impulse Buying Generasi Z Banyuwangi Azid, Raka Malik; Supriyanto, Achmad Sani; Firmansyah, Fani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20967

Research aim : This study aims to understand the effects of Islamic promotion, fashion involvement and hedonic shopping motivation on impulse buying by mediating positive emotions in Generation Z Banyuwangi. Design/Methode/Approach : This type of research is explanatory research and a quantitative approach. The sampling technique used the slovin technique, resulting in a total of 400 respondents. The data source utilizes survey data from online questionnaires with a Likert scale of 1-4. The analysis technique includes outer model testing and inner model testing with SmartPLS. Research Finding : The results of this study indicate that Islamic promotion, fashion involvement, hedonic shopping motivation and positive emotions have a positive and significant effect on impulse buying. Meanwhile, Islamic promotion and hedonic shopping motivation have a significant positive effect on impulse buying through positive emotions as mediation. However, the different results of positive emotions cannot mediate between fashion involvement and impulse buying. Theoretical contribution/Originality : Using Islamic promotional variables to implement appropriate marketing according to Islam and positive emotions as mediating variables are expected to have a significant effect both directly and indirectly. Practitionel/Policy implication : The implications of this research for e-commerce users as business actors, the use of Islamic promotions can encourage impulse buying among Generation Z in Banyuwangi Regency so as to increase sales of Muslim fashion products. For generation Z as consumers who shop with hedonic motives, fashion involvement, and positive emotions can trigger impulse buying, so that it has the potential for consumptive behavior. Research limitation : This research focuses on the impulse buying of Banyuwangi Z generation consumers who have shopped through e-commerce.

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