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All Journal Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Journal of Halal Science and Research
Saputra, Deky Candra
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Economics, Econometrics & Finance Other

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Daya Tarik Parfum Halal bagi Generasi Z: Mengkaji Efek Mediasi Sikap terhadap Minat Membeli Saputra, Deky Candra; Yusril, Yusril
Al-Tijary Vol 9 No 2 (2024): AL-TIJARY VOL. 9, NO. 2, JUNI 2024
Publisher : Faculty of Islamic Economics and Business Sultan Aji Muhammad Idris State Islamic University Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/at.v9i2.8491

Abstract

As the country with the largest Muslim population in the world, Indonesia has significant potential in the utilization of halal cosmetic products. The cosmetics industry in Indonesia also shows consistent growth every year. This research focuses on perfumes, which are an integral part of the cosmetics industry. The use of perfumes is also included in the Sunnah practices performed by Prophet Muhammad SAW. This research aims to investigate the purchasing intentions of Generation Z Muslims towards halal perfumes. This expansion includes exogenous variables such as religiosity, halal logo, halal knowledge, and halal awareness, with attitude considered as a mediating variable. This research is quantitative and uses a structural equation model applying Partial Least Squares (PLS-SEM) technique. The analytical tool used in this research is Smart-PLS 3. The data collection technique was carried out using the purposive sampling method, where specific criteria were established to select respondents. The data obtained comes from primary sources and was collected through questionnaires distributed via Google Forms. The results of this research show that religiosity and halal logo do not significantly influence attitudes or intentions to purchase halal perfumes; halal knowledge and halal awareness emerge as highly important factors. Gen Z with a deeper understanding of halal principles and high awareness of halal practices show more positive attitudes and a stronger inclination to purchase halal perfumes. Furthermore, this research explains the mediating role of attitudes in the relationship between halal awareness and purchase intention, highlighting the complex pathway through which consumer perceptions and values shape purchasing decisions in the field of halal products.
Challenging and encouraging halal certification in handicraft MSMEs Mamduh, Muhammad Faizul; Saputra, Deky Candra; Pertiwi, Soraya Noer; Widiastuti, Tika
Journal of Halal Science and Research Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jhsr.v5i2.10626

Abstract

Halal certification, a crucial aspect of the halal product industry in Indonesia, is mandatory for food and beverage products. However, awareness and understanding of halal certification remain low among Handicraft MSMEs (Micro, Small, and Medium Enterprises). This research explores the perceptions, understanding, awareness, and challenges Handicraft MSMEs face regarding halal certification. A qualitative approach with semi-structured interviews was employed as the data collection method, followed by NVivo software analysis. The results indicate that Handicraft MSMEs lack an understanding of the importance of halal certification and are unaware of the obligations and procedures involved. We identified insufficient socialization as a significant obstacle, underscoring the urgent need for more awareness campaigns and educational programs. The complexity of the certification process and lack of coordination among halal institutions are also significant obstacles. This research provides profound insights into the challenges and opportunities in implementing halal certification for Handicraft MSMEs, emphasizing the crucial role of the government in promoting and facilitating halal certification implementation for Handicraft MSMEs to support growth and competitiveness in the market.   Keywords: Halal certification, Handicraft MSMEs, NVivo
Co-Authors Mamduh, Muhammad Faizul Pertiwi, Soraya Noer Tika Widiastuti Yusril Yusril