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All Journal Transformasi: Journal of Economics and Business Management
Naela Karima
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Efektivitas Penggunaan Fintech Terhadap Pendapatan UMKM di Tulungagung: Studi Kasus Dinova Store Moch. Zainul Arif; Fikri Dwi Anto; Sri Rahayu; Naela Karima
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1957

Abstract

The purpose of this study was to determine the effectiveness of financial technology on the income level of Micro, Small, and Medium Enterprises (MSMEs) in Tulungagung. This research was conducted as a case study of Dinova Store, an accessories shop. Data was collected through documentation. Data analysis employed the nonparametric Mann-Whitney U test. Based on the research results, the Asymp. Sig. (2-tailed) value of 0.004 is less than 0.05, indicating a significant difference in sales levels between using fintech and conventional methods. Therefore, further investigation into the difference in sales levels can be conducted by focusing on the mean posttest values. The results show that sales using fintech are higher compared to using cash or conventional systems.
Co-Authors Fikri Dwi Anto Moch. Zainul Arif SRI RAHAYU