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All Journal Jurnal Ekonomi
Endy Gunanto Marsasi
Unknown Affiliation
Economics, Econometrics & Finance

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Effects Of Perceived Usefulness And Perceived Ease Of Use For Driving Purchase Intention Nevynda Diella Pratista; Endy Gunanto Marsasi
Jurnal Ekonomi Vol. 28 No. 3 (2023): November 2023
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v28i3.1940

Abstract

The purpose of this research is to look at how several factors, including quantity, quality of arguments, source credibility, perceived usability and utility, attitude toward buying, attitude toward brands, and intention to buy, affect Generation Z. The primary concept used in this research is the Technology Acceptance Model (TAM) idea. The data collection technique uses non-probability sampling with a purposive sampling method. There were 243 people included in the sample for this investigation. The statistical packages IBM SPSS 27 and AMOS Graphic 24 were used for this quantitative study. Perceived usefulness and ease of use were not shown to be positively and significantly related in this study's hypothesis results. Attitude toward the purchase is positively and significantly impacted by perceived utility. Additionally, there is a favorable and statistically significant correlation between buy attitude and brand attitude, according to the data analysis.
Perceived Risk And Trust To Maximize Purchase Intention Through Planned Behavior Theory Nabil Maulana; Endy Gunanto Marsasi
Jurnal Ekonomi Vol. 29 No. 3 (2024): November 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i3.2664

Abstract

This study aims to determine the role of risk perception, perceived benefits, and trust in optimizing purchase intentions based on the theory of planned behaviour. The theory of planned behaviour is used to understand human behaviour, which includes attitudes, subjective norms, beliefs, and behaviour. The object of this research is expedition services and the subject of the research is consumers of expedition services on the island of Java. This study uses a quantitative approach by collecting data from 216 expedition service consumers. The study shows that risk perception and trust have a significant impact. This study also found that trust influences purchase intentions. Persuasion has no significant impact on behaviour towards the usage of expeditions. The study uses a vital variable, namely, the perceived risk directly related to the use of the expedition. These findings provide important insights for companies to develop marketing strategies that utilize the power of risk perception and benefit perception to build trust and increase purchase intentions.
Co-Authors Nabil Maulana Nevynda Diella Pratista