Indarryanti, henni
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Menyibak Penentuan Harga Jual Bakso Keliling Menggunakan Strategi Mangkuk Di Kelurahan Sentul Blitar Indarryanti, henni; Suprianto , Suprianto; Rostianing , Ika
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 16 No 1 (2024): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v16i1.3767

Abstract

This research focuses on Micro, Small and Medium Enterprises(MSMEs) in the food sector, such as mobile meatball traders in Sentul Village,Blitar City. This traveling meatball seller sells along the roads passes whiletraveling by visiting potential buyers directly. This traders, with all theirsimplicity and limitations, appear to have no small potential and role in nationaldevelopment. Therefore, the aim of this research is to determine the selling pricesof mobile meatball traders using the bowl strategy in Sentul Blitar Village.This research uses a type of qualitative research using 4 (four) datacollection techniques in the form of observation, interviews, documentation andliterature studies where the results of data collection can be analyzeddescriptively.The results of this research show that mobile meatball traders sell theirwares using the bowl strategy. This means that traders free buyers to buy theirmerchandise at any nominal amount as long as supplies are still available. Withthe strategy used, it is possible to estimate the profit earned by a travelingmeatball seller if all his merchandise is sold. It is estimated that from sellingthese meatballs, traders can earn a profit of Rp. 260.0444,- per day.
METODE GRAND THEORY SEBAGAI STRATEGI PENGENDALIAN MANAJEMEN DALAM PENINGKATAN PELAYANAN DAN KEPUASAN PELANGGAN(Studi Etnografi pada Toko Sembako Lestari) Indarryanti, henni; Farida, Nurul; Saputri, Bela
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/tjszav67

Abstract

Penelitian Ini Bertujuan Untuk menganalisis Penerapan Grand Teory, Khususnya Expectary Discomfirmation Theory ( EDT), Sebagai strategi Pengendalian Manajemen dalam Meningkatkan Pelayanan dan Kepuasan Pelangan. Studi ini dilakukan di Toko Sembako Lestari sebuah Usaha Mikro Yang Bergerak dibidang Ritail Kebutuhan Pokok. Metode Penelitian yang digunakan adalah Kualitatif deskriptif dengan teknik Pengumpulan data berupa observasi wawancara dam dokumentasi. Jenis Penelitian yang digunakan studi etnografi dengan mengali secara mendalam interaksi pengalaman, serta persepsi pelangan terhadap pelayanan, serta pemberian bingkisan menjelang hari raya.