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All Journal Journal of Islamic Studies and Education JUEBIR: Journal of Economics and Business Research
Anggraheni, Inawati Nur Erlita
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Religion Humanities Economics, Econometrics & Finance Education Other

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The Influence of Content Marketing, Message Framing, and Brand Image on Student Interest in Using Bank Syariah Indonesia Services in Solo Raya Anggraheni, Inawati Nur Erlita
Journal of Islamic Studies and Education Vol. 2 No. 2 (2024)
Publisher : Presscience

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63120/jise.v3i1.40

Abstract

The objective of this study is to examine whether content marketing, message framing, and brand image influence the interest of students in Solo Raya in utilizing the products and services of Bank Syariah Indonesia. This research employs a quantitative methodology, with the sample selected through non-probability sampling, focusing on students from five universities in Solo Raya. Data collection was conducted using a questionnaire with a Likert scale measurement, resulting in 1200 valid responses. The data analysis method utilized is Structural Equation Modeling (SEM) with the assistance of SPSS software. The findings reveal that content marketing and brand image have a positive impact on students' interest in using BSI's products and services, while message framing does not significantly influence their interest.
Analisis Kinerja Bank BCA Syariah Menggunakan Metode Maqasid Syariah Index : Studi Kasus Bank BCA Syariah Tahun 2019-2023 Anggraheni, Inawati Nur Erlita; Astuti, Evi Risdiyanti; Lestari , Novita; Vinia, Reines; Yuliminati, Ida
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.9394

Abstract

This study aims to analyze the performance of BCA Syariah Bank using the Maqasid Syariah Index approach. This method measures the performance of Islamic banks based on three main indicators, namely Education (Tahdzib Al-Fard), Upholding Justice (Al-'Adl), and Public Interest (Al-Mashlahah). These indicators are derived from the Maqasid Syariah concept, which is the main objective of Islamic sharia. The data used in this study are the financial statements and annual reports of BCA Syariah Bank for the 2019-2023 period. The results of this study provide insight into the performance of Bank BCA Syariah from a Maqasid Syariah perspective. They can act as a blend for bank management to formulate strategies and regulations that align with Islamic Sharia's objectives.
Co-Authors Astuti, Evi Risdiyanti Lestari , Novita Vinia, Reines Yuliminati, Ida