Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Network Media
Afifah, Tsani
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimizing the @official.usu Instagram Account to Improve the Institution's Image Afifah, Tsani; Masril, Munzaimah
Jurnal Network Media Vol 7, No 2 (2024): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v7i2.4339

Abstract

This article is entitled "Optimizing the @official.usu Instagram Account to Improve the Image of the Institution." This study aims to determine the level of effectiveness of using Instagram @official.usu in improving the image of the University of North Sumatra when measured using the EPIC model. So, the theory used is the EPIC model. The research method is descriptive-quantitative. The population in this study was 100 thousand followers of the @official.usu Instagram account, with a sample size of 100 followers determined using the Slovin formula with a margin of error of 10%. Data collection was carried out using a questionnaire. The data analysis used is descriptive statistical analysis and the calculation of average scores, which includes calculating the cumulative score of each dimension of the EPIC model and the calculation of the EPIC rate. The results showed that the use of Instagram @official.usu was effective in improving the image of the University of North Sumatra based on the calculation of the EPIC rate, which was carried out by calculating the average value of the cumulative score of the four dimensions of the EPIC model. The calculation obtained a score of 4.17, included in the effective scale range. So, it can be stated that based on the dimensions of empathy, persuasion, impact, and communication, the use of Instagram @official.usu is effective in improving the image of the University of North Sumatra institution.
Co-Authors Masril, Munzaimah