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All Journal Jurnal Sosial dan Teknologi JRMB (JURNAL RISET MANAJEMEN & BISNIS)
Lubis, Faradilla Fakhirah
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Pemasaran terhadap Penjualan Minyak Kelapa Sawit (CPO) pada PT. Perkebunan Nusantara III (PERSERO) Lubis, Faradilla Fakhirah; Nasti, Nilawati; Sonata, Ilham
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 2 (2023): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i2.9390

Abstract

One critical commodity in Indonesia is crude palm oil, or CPO. In order to boost palm oil sales, this research use SWOT analysis to identify the most effective marketing methods. Things like assessing possibilities in the market, creating marketing strategies, designing marketing programs, and coordinating marketing activities are essentially the focus of the company's marketing strategy. This study combines primary and secondary sources to provide a descriptive account of the phenomena under investigation. Using the IFAS and EFAS matrices, a number of tests are conducted, including SWOT analysis tests. According to the study's findings, the x-axis of the SWOT diagram is the IFAS matrix value of 0.06, and the y-axis is the EFAS matrix test result value of 1.12. When the IFAS and EFAS matrices are applied to the SWOT diagram, the findings show that the company's internal factors are strong in area I. Based on the SWOT analysis, PT Perkebunan Nusantara III Medan has an aggressive approach that aims to build on current strengths while also improving and maintaining them. The firm is in kudran I, according to the SWOT diagram
Analisis Strategi Pemasaran terhadap Penjualan Minyak Kelapa Sawit (CPO) pada PT. Perkebunan Nusantara III (PERSERO) Lubis, Faradilla Fakhirah; Nasti, Nilawati; Sonata, Ilham
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 2 (2023): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i2.9390

Abstract

One critical commodity in Indonesia is crude palm oil, or CPO. In order to boost palm oil sales, this research use SWOT analysis to identify the most effective marketing methods. Things like assessing possibilities in the market, creating marketing strategies, designing marketing programs, and coordinating marketing activities are essentially the focus of the company's marketing strategy. This study combines primary and secondary sources to provide a descriptive account of the phenomena under investigation. Using the IFAS and EFAS matrices, a number of tests are conducted, including SWOT analysis tests. According to the study's findings, the x-axis of the SWOT diagram is the IFAS matrix value of 0.06, and the y-axis is the EFAS matrix test result value of 1.12. When the IFAS and EFAS matrices are applied to the SWOT diagram, the findings show that the company's internal factors are strong in area I. Based on the SWOT analysis, PT Perkebunan Nusantara III Medan has an aggressive approach that aims to build on current strengths while also improving and maintaining them. The firm is in kudran I, according to the SWOT diagram
Pengaruh Live Streaming Terhadap Keputusan Pembelian Konsumen dan Impulsive Buying Pada Produk Skincare (Penelitian Kasus Pada Penggunaan Platform Tiktok Shop) Lubis, Faradilla Fakhirah
Jurnal Sosial Teknologi Vol. 5 No. 3 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i3.32046

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak Live Streaming terhadap keputusan pembelian konsumen dan perilaku pembelian impulsif terhadap produk skincare melalui platform TikTok Shop. Live Streaming dipandang sebagai strategi pemasaran yang menggabungkan teknologi digital dengan komunikasi langsung untuk memotivasi konsumen dalam melakukan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dan pendekatan survei, penelitian ini melibatkan 62 responden pengguna TikTok Shop. Data yang terkumpul dianalisis melalui uji regresi linier berganda untuk mengungkap korelasi antara variabel Live Streaming (X1), keputusan pembelian (Y1), dan perilaku pembelian impulsif (Y2). Temuan penelitian menunjukkan bahwa Live Streaming memiliki pengaruh positif yang signifikan terhadap keputusan pembelian konsumen serta perilaku impulsif. Aspek-aspek seperti interaksi langsung dengan penjual, promosi menarik, dan tawaran eksklusif selama sesi Live Streaming terbukti menjadi faktor utama pendorong perilaku impulsif. Penelitian ini memberikan pemahaman yang berharga bagi para pelaku bisnis mengenai pentingnya pemanfaatan Live Streaming sebagai strategi pemasaran yang efektif di tengah perkembangan teknologi digital.
Co-Authors Nasti, Nilawati Sonata, Ilham