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All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Andri Prasetyo Yuwono
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Humanities Social Sciences

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Strategi Pelayanan CRM Dalam Meningkatkan Brand Loyalty Zipzap Corporation Linda Hanifah Septiana Putri; Andri Prasetyo Yuwono
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2487

Abstract

Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages. Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.
Analisis Semiotika Representasi Kemiskinan Pada Film Sedeng Sang Eben Ezer Hutabarat; Andri Prasetyo Yuwono
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2549

Abstract

Sedeng Sang is a film that tells the story of the conflict between families who have different views on the continuation of their children's education, because of the family's lower class economic background. Poverty is still an obstacle for people to get access to proper education because the income that is considered to support life is very uncertain, as farmers use traditional tools. The aim of this film is to invite viewers to reflect on the social situation of underprivileged families as a reality that still occurs today. The films presented show various conditions of poverty through clothing, food, shelter, and work. The research carried out aims to analyze how poverty is present in the film Sedeng Sang. The semiotic theory developed by Roland Barthes was chosen because it is in accordance with the research objectives in obtaining the results of this research. This research also uses descriptive qualitative to obtain results and explain the research results to be achieved. This research produces an analysis of the representation of poverty in the film Sedeng Sang as well as Roland Barthes' theory as a method that displays denotative, connotative and myth.
Co-Authors Eben Ezer Hutabarat Linda Hanifah Septiana Putri