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All Journal Jurnal SOLMA Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Insani Margin: Jurnal Lentera Managemen Keuangan Artinara
Nusantari, Farida Ayu Avisena
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Artinara

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LOKAKARYA LITERASI DIGITAL DAN E-COMMERCE PELAKU USAHA MIKRO, KECIL, DAN MENENGAH DI DESA MAJAU Nusantari, Farida Ayu Avisena; Mariani, Desy; Suryani, Suryani
Artinara Vol 4 No 1 (2025): Jurnal Artinara Februari 2025
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/artinara.v4i1.226

Abstract

MSME players in the current digital era are required to be able to adopt technology for business development so that they can reach a wider market, both national and international. The importance of digital literacy and the use of digital platforms such as e-commerce to increase competitiveness and operational efficiency has not been widely realized, especially among MSMEs in the regions. The aim of implementing this community service is to provide education to comprehensively increase understanding regarding digital literacy and e-commerce as well as provide ongoing assistance to Majau village, Pandeglang city. The method of implementing activities combines participatory and collaborative training methods which prioritize the application of participatory principles, namely the principle of role and involvement of participants to achieve training objectives with a total of 15 MSME players from various business fields. The result of this activity is that the MSME players involved showed significant improvements regarding digital understanding and marketing optimization by motivating digital transformation.
Co-Authors Damanik, Hillman Akhyar Desy Mariani Merry Anggraeni, Merry Suryani Suryani