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All Journal Formosa Journal of Social Sciences (FJSS) Gudang Jurnal Multidisiplin Ilmu
Endang Naryono
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The Influence of Cash Position (CP) and Price Earning Ratio (PER) on Stock Prices at PT. Gudang Garam Tbk Listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 Period Puput Siti Robiatul Adawiyah; Endang Naryono
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i3.10397

Abstract

The purpose of this study is to determine how stock prices are affected by Cash Position (CP) and Price Earning Ratio (PER). Associative quantitative research method. The data used in this study are secondary data from the financial statements of PT Gudang Garam Tbk. The purposive sampling method is used to collect samples. Construction and methods for analyzing data, classical assumption tests. Data are processed using Microsoft Excel and SPSS 26 programs. Panel data regression analysis, determination coefficient, and significance test of influence with t-test and F-test were carried out. The results of the analysis show that the correlation value of cash position to stock prices of -0.479 is included in the moderate category with a negative correlation direction. In addition, there is a correlation value between price earning ratio and stock price of 0.199. This value is included in the weak category with a positive correlation direction. The results of the study show that the price earning ratio variable does not affect stock prices, but cash position significantly affects stock prices. The results of the significance test of influence with the F test show that cash position and price earning ratio simultaneously have a large positive impact on stock prices. The analysis of the coefficient of determination (KD) that has been carried out shows that the independent variables, namely cash position and price earning ratio, have an influence of 32.5% on the dependent variable, namely stock price. Other variables not studied by the author contribute 67.5% of the remaining influence
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Pada Rositawedding Di Sukabumi M Farhan Muchtar; Endang Naryono
Gudang Jurnal Multidisiplin Ilmu Vol. 2 No. 8 (2024): GJMI - AGUSTUS
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v2i8.781

Abstract

Penelitian ini bertujuan untuk mengevaluasi bagaimana kualitas pelayanan dan promosi memengaruhi loyalitas pelanggan. Penelitian ini menggunakan metode analisis regresi linier berganda untuk mengidentifikasi pengaruh simultan dari variabel kualitas pelayanan (X1) dan promosi (X2) terhadap keputusan pembelian (Y). Hasil analisis deskriptif menunjukkan bahwa semua indikator kualitas pelayanan, promosi, dan keputusan pembelian dinilai baik oleh responden dengan persentase kepuasan antara 74,7% hingga 86,7%. Analisis korelasi mengungkapkan bahwa kualitas pelayanan memiliki hubungan lemah dengan keputusan pembelian (r = 0,093), sedangkan promosi menunjukkan hubungan yang lebih kuat (r = 0,422). Koefisien determinasi (R²) sebesar 0,185 menunjukkan bahwa kontribusi kualitas pelayanan dan promosi terhadap keputusan pembelian adalah 18,5%, sementara sisanya 81,5% dipengaruhi oleh variabel lain. Berdasarkan temuan ini, disarankan agar Rositta Wedding terus meningkatkan kualitas pelayanan dan memaksimalkan promosi untuk memperkuat keputusan pembelian dan loyalitas pelanggan. Penelitian selanjutnya dianjurkan untuk memasukkan variabel tambahan seperti kualitas produk dan variabel mediasi untuk meningkatkan akurasi dan pemahaman lebih dalam.
Co-Authors M Farhan Muchtar Puput Siti Robiatul Adawiyah