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Penggunaan Aplikasi Appsheet untuk Katalog UMKM di Kelurahan Gedog, Kecamatan Sananwetan, Kota Blitar Dewi Puspa Arum; Firdha Amalia Nareswari; Ega Dhija Ditriyo; Tri Prasetyo Ramadani; Diva Jannati Az Zahra; Syahrie Maulana Ramadhan
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.171

Abstract

The development of increasingly sophisticated technology has become an asset for business development, especially for newly developed Small Medium Enterprises. With the rapid development of information technology, data processing is also getting faster. For this reason, Gedog Village needs technology that makes it easier between consumers and distributors. Therefore, we use this Appsheet application to create an online MSME catalog that is easily accessible to the public in the Gedog Village. The use of a website-based application can increase productivity in viewing the sales catalog of MSMEs in the Gedog village. Appsheet is an application that can be used to create a catalog application. Of course, with the addition of other applications such as Google Drive and Google Sheets. Some of these applications can be put together to create an application that can later be used to catalog MSMEs in Gedog Village, Blitar City.
Marketing Strategy Analysis at Karmens'eve Cafe in Increasing Sales Volume Ega Dhija Ditriyo; Farida, Siti Ning
MSJ : Majority Science Journal Vol. 2 No. 3 (2024): MSJ-AUGUST
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i3.228

Abstract

Marketing strategy is a crucial component in business management because it has a direct effect on sales volume. Karmens'eve Cafe, known for its friendly service and cozy atmosphere, shows that the implementation of the right marketing strategy can significantly increase sales. This study uses SWOT analysis to describe Karmens'eve's position in the market. The café's strengths include its strategic location, calm atmosphere, high product quality, and friendly service. However, there are drawbacks such as limited resource management and marketing. On the other hand, the opportunities that exist include the trend of increasing public interest in cafes and the potential of digital marketing that has not been fully utilized. The threat of fierce competition and changing consumer tastes also needs to be watched out. The results of the analysis show that Karmens'eve Cafe has successfully implemented an effective marketing strategy, so that it can continue to increase its sales volume by taking advantage of existing strengths and opportunities.