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All Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Kirana Aurelia Julianne Maharani
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Upaya Pengembangan Usaha Pada UMKM Mebel Desa Nglebak Melalui Penerapan Digital Marketing Kirana Aurelia Julianne Maharani; Naila Aisyah Putri; Yolanda Irfania; Mei Retno Adiwati
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.224

Abstract

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.
Pendampingan Dan Pembuatan Izin Berusaha Melalui Aplikasi Online Single Submission Bagi Pelaku UMKM Di Desa Nglebak Mu'tasim Billah; Kirana Aurelia Julianne Maharani; Nur Rochmah Yulianita; Reynaldi Krisvinus Pasaribu; Wahyu Arrofiq
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1839

Abstract

Over time, in Jombang District, Bareng District, there have been a large number of business actors. The legality of doing business, namely making NIB, is something that many business actors are not currently penalized for. While the NIB itself determines the operations of business actors. The legality of the company is only one of the many benefits of having an NIB. The aim of this community service project is to raise awareness no matter how small an NIB permit is by using technology, which will ultimately make MSMEs step up their game. This service approach involves teaching the client how to use the OSS program to create an online NIB. A simple tool, namely the cellphone of each MSME actor, is used to direct them to provide the necessary information in the form of their KTP and business certificate. Actors can print an output in the form of an NIB certificate accompanied by a presenter as a result of this support. It is believed that initiatives like this in community service will help partners find answers to their problems.
Co-Authors Mei Retno Adiwaty Mu'tasim Billah Naila Aisyah Putri Nur Rochmah Yulianita Reynaldi Krisvinus Pasaribu Wahyu Arrofiq Yolanda Irfania