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All Journal Jurnal Nusantara Berbakti Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Herlangga Turna Cahyantoro
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Pemanfaatan Media Sosial Sebagai Proses Digital Marketing Untuk Peningkatan Nilai Jual Di UMKM Kerajinan Bambu Herlangga Turna Cahyantoro
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.240

Abstract

Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in the Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Bambu "Arunika Art" in developing their marketing with digital marketing. Meanwhile, a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business. The mentoring work program carried out for bamboo MSMEs is to utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, bamboo MSMEs in the Kepanjen Kidul Village can experience significant empowerment.
Implementasi Pemanfaatan Limbah Bambu Sebagai Peluang Usaha Kerajinan Tangan Kelurahan Kepanjen Kidul Kota Blitar Dewi Puspa Arum; Indah Sari Dwi; Usamah Abdul Haq; Herlangga Turna Cahyantoro; M. Wesla Dhifayana S.; Algi Ardiyansyah; Rendi Cahya Saputra
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.101

Abstract

Bamboo waste is a type of waste or waste generated by development projects that still has the potential to be utilized, one of which is as a raw material in the manufacture of handicraft products. The use of bamboo waste as a raw material in the manufacture of handicrafts is still not optimal. The potential of bamboo waste as a raw material for making handicrafts is still wide open. The method used in this journal is first, an initial survey by identifying the potential for bamboo waste in the Kepanjenkidul Village. Second, collecting data through observation and interviews. Third, data analysis using quantitative and qualitative methods. Fourth, product development which aims to develop handicraft products from product waste. Fifth, evaluation of results to evaluate the success of implementing bamboo waste utilization. The MBKM 25 Thematic Community Service Group provides assistance and development of MSMEs in the form of implementing community service activities. The activity is to assist and assist in carrying out the production process to the packaging process.
Co-Authors Algi Ardiyansyah Arum, Dewi Puspa Indah Sari Dwi M. Wesla Dhifayana S. Rendi Cahya Saputra Usamah Abdul Haq