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All Journal Prospect: Jurnal Pemberdayaan Masyarakat
Agung Gustiawan
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Humanities Environmental Science Social Sciences

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Cross-Sectoral Collaboration in Empowering Pineapple Farmers: A Case Study of PT Pupuk Kujang's CSR Implementation in the Kampung NanasKu Program Didin Nahrudin Syah; Ade Cahya Kurniawan; Agung Gustiawan
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 2 No. 3 (2023): September 2023
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v2i3.184

Abstract

The pineapple commodity is a local product for some residents in West Java, especially in Sarireja Village. This potential needs special attention to maintain local agricultural products. However, the pineapple fruit yields in the Sarireja area were not able to enter the market optimally due to constraints on yields that were less than optimal. Through the assistance of the Kampung Nanasku corporate social responsibility program by promoting the principle of the Tripple Bottom Line, the Kampung Nanasku program is aimed at strengthening the sustainability of the lives of pineapple farmers. The results of this program have been able to provide empowerment to the community in the form of processed pineapple which has added selling value, utilization of pineapple agricultural waste in the form of pineapple leaves which are also used as natural fiber cloth, pineapple skin waste which is integrated with the needs of breeders namely to become feed silage, and pineapple waste rotten to POC.
Implementation of PT Pupuk Kujang's Social Innovation in Community Empowerment through Agriculture, Animal Husbandry, Women's Empowerment, and Urban Farming Agung Gustiawan; Ade Cahya Kurniawan
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 4 No. 3 (2025): September
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v4i3.522

Abstract

Social innovation is an essential strategy to address various social, economic, and environmental challenges by optimizing local potential in a sustainable manner. This article aims to describe the implementation of social innovation carried out by PT Pupuk Kujang through its Corporate Social and Environmental Responsibility (TJSL) program, which actively involves community participation. The method applied was participatory action research, consisting of needs mapping, planning, implementation, mentoring, and evaluation. Four key programs were analyzed, namely Kuwatan Sadesa, which increased coffee productivity from 1.2 tons/ha toward an optimal potential of 3 tons/ha while conserving forests; Kujang Wanita Tangguh (KUWAT), which empowered women by producing at least two products from garment waste; Asa Warga Ternak Mandiri (Asatama), which developed at least 16 sheep under a communal farming system supported by crowdfunding and the use of pineapple waste as feed; and Kujang Urban Farming (KURFA), which established one greenhouse, engaged ≥10 residents, and generated derivative food products. The results indicate that PT Pupuk Kujang’s social innovation successfully enhanced community welfare, strengthened social solidarity, and promoted environmental sustainability. These achievements highlight the potential of social innovation as a replicable model to be applied in other regions to support sustainable development.
Co-Authors Ade Cahya Kurniawan Didin Nahrudin Syah