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All Journal International Journal of Information Technology and Computer Science Applications (IJITCSA)
Brandy, Susan
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Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering

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Overcoming Challenges and Unlocking the Potential: Empowering Small and Medium Enterprises (SMEs) with Data Analytics Solutions Brandy, Susan
International Journal of Information Technology and Computer Science Applications Vol. 1 No. 3 (2023): September - December 2023
Publisher : Jejaring Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58776/ijitcsa.v1i3.47

Abstract

In today's data-driven business landscape, Data Analytics (DA) has emerged as a vital tool for organizations to extract insights from their existing data, enabling informed decision-making. While large enterprises have wholeheartedly embraced DA as a strategic asset for operational enhancement, SMEs have been comparatively slower in adopting these transformative solutions. To remain competitive and surpass their rivals, SMEs must recognize the significance of harnessing their data assets effectively to drive decision-making processes. This research aims to delve into the challenges hindering the adoption of DA among SMEs, particularly focusing on issues such as inadequate information infrastructure and limited awareness of the benefits that DA can offer. Furthermore, this study investigates the implementation of data analytics as a practical solution to address these challenges, providing a comprehensive analysis of both the advantages and disadvantages associated with DA adoption in the SME context. By shedding light on the untapped potential of data analytics, this research aims to empower SMEs and equip them with the necessary tools to thrive in today's digitally-driven era of business.
Mapping Global Joy: Descriptive Analytics of Subjective Well-Being from the World Happiness Report Brandy, Susan
International Journal of Information Technology and Computer Science Applications Vol. 2 No. 1 (2024): January - April 2024
Publisher : Jejaring Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58776/ijitcsa.v2i1.120

Abstract

This article delves into the pursuit of happiness as a fundamental aspect of human existence, focusing on the exploration of factors contributing to subjective well-being (SWB). Drawing from the rich dataset obtained from the January 2019 release of the Gallup World Poll (GWP) and the World Happiness Report of 2019, spanning the years 2005 to 2018, our descriptive analytics offer a comprehensive analysis of global happiness. Through an examination of individuals' perceptions across diverse cultures and societies, this research elucidates key findings, revealing nuanced insights into the complex interplay of societal, economic, and personal elements that influence well-being on a global scale. This article contributes to a deeper understanding of the intricate fabric of happiness trends, patterns, and influencing factors, providing valuable insights for researchers and policymakers alike.
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