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All Journal Journal of Business, Management and Social Studies
Cahyati, Ni Kadek Dwi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance? Cahyati, Ni Kadek Dwi
Journal of Business, Management, and Social Studies Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.025 KB) | DOI: 10.53748/jbms.v2i2.41

Abstract

The purpose of the research is to evaluate the factors of owner characteristics, technology usage, and product competence toward small business performance. The research model was tested using a survey of 64 small business shoppers in Jakarta. The research findings indicate that owner characteristics, technology usage, and product competence affect small business performance. The results point to the importance of owner characteristics, technology usage, and product competence factors in understanding small business performance.
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