Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Pemasaran Jasa Journal of Business, Management and Social Studies
Wanda, Meisya
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Memetakan Hubungan antara Harga Diskon, Kualitas Produk, dan Niat Membeli Secara Impulsif melalui e-Commerce Wanda, Meisya; Pasaribu, Pananda
Journal of Business, Management, and Social Studies Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.939 KB) | DOI: 10.53748/jbms.v2i3.46

Abstract

The study aimed to analyze the relationships between price discounts, impulsive purchasing behavior, and perceived quality. This study collected primary data from respondents via questionnaires. Using the Smart PLS tools, this study uses the t-test and data regression to validate the hypothesis. The perceived quality factor performed an essential mediating effect in the relationship between price discounts and impulsive buying. When the direct effect of price discounts on impulsive buying was investigated, it was discovered that price discounts have no effect on people’s impulsive purchase. However, when perceived quality served as a mediator, the feelings created by a price discount led to a positive perception of product and give significant impact on impulsive buying behavior.
The paradox of flash sales: How time-limited offers influence impulsive buying tendency in the emerging market (e-Commerce in Jakarta, Indonesia) Pangaribuan, Christian Haposan; Wanda, Meisya; Prayitno, Sentot Basuki; Wismiarsi, Tri; Barlian, Erland; Roemawi, Nathania Ferinda
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22350

Abstract

The shift to online shopping, especially in Indonesia, appeals to many people due to its easy access and promotions like big discounts and free shipping. The rapid growth of e-commerce supports this phenomenon, which in turn leads to an increase in impulsive buying habits and the popularity of flash sales programs. The aim of this study is to find out how price discounts, flash sale programs, and consumer trust affect impulsive buying tendency during flash sale programs. In this respect, we performed a survey on the 214 young participants in Jakarta, Indonesia. Questionnaires were used for primary data collection. To ascertain the validity and reliability of the questionnaire, a pre-test was conducted. This study used PLS-SEM to test the direct and mediating effects of attitude toward flash sales and consumer trust. The study finds that while consumer trust and price discounts do not directly influence impulsive buying, a positive attitude toward flash sales programs significantly mediates between price discounts and impulsive buying. The results demonstrate that price discounts have a greater influence on attitude toward flash sales than on consumer trust. The findings provide important insights for companies looking to implement discount strategies and offer potential avenues for future research.
Co-Authors Barlian, Erland Pananda Pasaribu, Pananda Pangaribuan, Christian Haposan Prayitno, Sentot Basuki Roemawi, Nathania Ferinda Tri Wismiarsi, Tri