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The Impact of Social Media Strategies of Non-Profit Organizations on Covid-19 Donation Intention in Indonesia Utomo, Dutho Suh; Paoprasert, Naraphorn; Yousuk, Ramidayu
Jurnal The Messenger Vol. 14 No. 1 (2022): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i1.3358

Abstract

Introduction: When a disaster strikes, non-profit organizations working in the field of donations will be beneficial, as their role is to raise funds and direct them toward disaster recovery. A large number of internet and social media users in Indonesia provides opportunities for non-profit organizations to use social media strategies in fundraising promotions. Therefore, this study examined the relationship between non-profit organization strategies on social media such as interactivity and disclosure, as well as transaction safety in influencing the intention to donate in the Covid-19 case in Indonesia. The non-profit organization in this study was a non-profit organization that raised funds through social media for Covid-19 assistance. Social media in this study was not specific to one platform, but to Instagram and Facebook users who know the non-profit organization.Methods: The study was conducted on Indonesians who have social media accounts and know about the social media of non-profit organizations that were raising funds for Covid-19.Findings: The study found that interactivity, disclosure, and transaction safety influenced the intention to donate through trust mediation. However, these factors have no direct impact on donation intention. Therefore, trust is an important factor in implementing social media strategies for non-profit organizations because it is the full mediator in this case.Originality: This study was novel in that it examined the effect of social media strategy on intention to donate, taking into account the perception of payment safety, specifically for the promotion of Covid-19 fundraising through social media by non-profit organizations in Indonesia.
Feasibility Study for Investment in VSPP Solar Power Plant in Thailand Using GIS and Financial Ratanasuwan, Rachata; Paoprasert, Naraphorn; Yousuk, Ramidayu
International Journal of Eco-Innovation in Science and Engineering (IJEISE) Vol. 6 No. 1 (2025): IJEISE
Publisher : UPN Veteran Jatim

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Abstract

The study aims to evaluate the financial feasibility and land suitability for investment in VSPP solar plant in Thailand using Geographic Information System (GIS) and financial modeling techniques. The study analyze key parameters, including photovoltaic power output (PVOUT), land price, and distance from existing infrastructure. The methodology comprises GIS-based spatial analysis and financial performance assessment using indicators consisting of the Net Present Value (NPV), the Project Internal Rate of Return (PIRR), the Equity Internal Rate of Return (EIRR), and the simple payback period (SPB) to identify area and location for investment in VSPP solar power plant. The study areas were categorized into three groups based on the values of PVOUT - the 10% lowest PVOUT (Group 1), middle range PVOUT (45%-55%) (Group 2), and 10% highest PVOUT (Group 3). The results indicated that locations with the highest 10% PVOUT (Group 3) demonstrated the best financial performance, with an NPV of approximately 15 million THB, PIRR of 9.75%, EIRR of 11.50%, and a SPB of 9.25 years. Conversely, locations with the lowest 10% PVOUT (Group 1) were financially infeasible.