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All Journal International Journal of Economics and Management Tourism Economics, Hospitality, and Business Management Journal
Siregar, Mhd Daud
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Public Trust and Consumer Loyalty Towards Consumer Interest in Revisiting Kamu Desa Denai Lama, Deli Serdang District Erianto, Edy; Hanafi, Muhammad Hirsan; Lubis, Sri Rosliana; Siregar, Mhd Daud
International Journal of Economics and Management Vol. 2 No. 01 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i01.25

Abstract

Pasar Kamu Desa Denai Lama is one of the interesting tourist attractions in Deli Serdang Regency. It has a unique appeal as it offers visitors a traditional shopping experience that involves the local culture. The market is also the perfect place to sample typical Deli Serdang food. Pasar Kamu Desa Denai Lama is also often a tourist spot for cultural festivals or special events. It offers art and cultural performances, handicraft exhibitions, and other traditional activities. Conventional markets, however, sometimes face competition from contemporary retail, shopping centers, or online shopping platforms. In order to survive and thrive amidst the competition, it is imperative for the Kamu Desa Denai Lama market to increase customer interest in revisiting. Research focused on the factors that influence customer interest in returning to the market should be conducted to solve this problem. The level of public trust and consumer loyalty are two important components in increasing customer interest in returning. This research uses a quantitative approach to analyze. where data in the form of numbers is processed and analyzed to produce scientific information. Public Trust in Your Market Desa Denai Lama, or public trust, has a major influence on customers' desire to return. If customers feel trust and yes.
Optimizing the Quality of Services, Products and Digital Promotions for Restaurants and Restaurants on Satisfaction and Interest Guests Revisit the City Entrance Area Parapat Tourism in Simalungun Regency Hanafi, Mhd Hirsan; Siregar, Mhd Daud; Hutabarat, Setia Putra
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.41

Abstract

The Parapat area also highlights culinary diversity with unique eateries and restaurants as well as cafes offering various culinary experiences. Gumarang Restaurant presents a rich Minang culinary experience, inviting guests to enjoy delicious and traditional dishes. Meanwhile, Sehat Restaurant brings uniqueness to each of its dishes with creative touches, creating an unforgettable dining experience for consumers. On the other hand, the Kantor Pos Parapat Cafe emphasizes a relaxed atmosphere combined with practical service, offering comfort to guests seeking an enjoyable dining experience.This research aims to optimize the quality of service, products, and digital promotion in similar eateries and restaurants, focusing on their impact on consumer satisfaction and interest in revisiting the area. This study is of a quantitative nature. The population identified in this research consists of business owners, consumers, and employees located in the Entrance Area of Parapat Tourist City in Simalungun Regency. The sampling technique used is purposive sampling with a sample size of 97 respondents. The data is then analyzed using the partial least squares method using SmartPLS 4.0 software. The results of this study indicate that service quality has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on consumer satisfaction, digital promotion of eateries and restaurants has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on the intention of consumers to revisit. The consumer satisfaction variable is able to mediate the influence of service quality, product quality, and digital promotion on the intention of consumers to revisit.
Analisis Kepuasan Pelanggan Terhadap Kualitas Pelayanan Pramusaji Restoran Thong Inn Hotel Di Kabupaten Deli Serdang Siregar, Mhd Daud
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.628

Abstract

This research examines customer satisfaction with the quality of waiter service at the Thong Inn Hotel Restaurant, Deli Serdang Regency. Customer loyalty and hotel reputation are influenced by the pleasant experience provided through high-quality service. The research used a quantitative descriptive methodology with 80 respondents. Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) were used to analyze the data. The IPA results show that several elements of tangibility, dependability, responsiveness, empathy and assurance have met consumer expectations, with some being in Quadrant I (improvement priorities) and Quadrant II (maintain performance). However, aspects such as product/menu knowledge and menu information still require improvement. CSI data shows that the level of customer satisfaction reaches 81%-100%, categorized as Very Happy. Based on the survey, restaurant management is advised to maintain friendliness and responsiveness in service, as well as improve aspects such as processing special requests and speed of service. This focus on improvement is expected to increase overall customer satisfaction. This will ultimately have a positive impact on customer loyalty, patronage and reputation of restaurants and hotels in the future. This research highlights the importance of high-quality service as a key factor in creating positive experiences for customers and driving business sustainability.
Co-Authors Erianto, Edy Hanafi, Mhd Hirsan Hanafi, Muhammad Hirsan Hutabarat, Setia Putra Lubis, Sri Rosliana