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All Journal Accounting Profession Journal (APAJI) EKONOMIKA45
Ni Putu Wulan Regina Utami
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Economics, Econometrics & Finance

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PERLUKAH UMKM MEMILIKI KEUNGGULAN KOMPETITIF DEMI MEMPERTAHANKAN KEBERLANGSUNGAN USAHANYA? (STUDI KASUS UMKM DI SERANGAN) Widhiastuti, Ni Luh Putu; Ni Putu Wulan Regina Utami; Sagung Oka Pradnyawati; Kadek Indah Kusuma Dewi; Ni Kadek Nanda Claudia Winyanti
Accounting Profession Journal (APAJI) Vol. 6 No. 1 (2024): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v6i1.148

Abstract

The aim of this research is to determine the role of the competitive advantage of MSMEs in maintaining the sustainability of these businesses so that they can still survive today. The research method used is a qualitative approach through interviews with respondents in the hope of directly understanding their managerial actions in creating competitive advantage. The research results show that competitive advantage can be achieved through strengths consisting of a skilled workforce, loyal customers, products that suit consumer tastes, product innovation and strategic location. Opportunities through expanding marketing reach. MSMEs aspirations through collaboration with other parties such as Gojek. The author hopes that these results will be able to provide input for relevant partners in increasing sales with online promotions and maintaining the quality of the production process.
Green Intellectual Capital: Salah Satu Penentu Keunggulan Bersaing Pada UMKM di Serangan Ni Kadek Nanda Claudia Winyanti; Ni Luh Putu Widhiastuti; Sagung Oka Pradnyawati; Kadek Indah Kusuma Dewi; Ni Putu Wulan Regina Utami
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1890

Abstract

Competitive Advantage is the ability to do something better so that you have an advantage over your competitors. These advantages make MSMEs have their own place for their customers (stakeholders). This research aims to examine the influence of green human capital, green structural capital and green relational capital on competitive advantage. The population of this research is MSMEs in Attack and the sample is 123 respondents. The sampling technique uses non-probability sampling techniques, precisely saturated sampling. The data analysis used is multiple linear regression analysis. Based on the test results, it is concluded that green human capital and green structural capital have no effect on the competitive advantage of MSMEs in Attack. Meanwhile, green relational capital has a positive influence on the competitive advantage of MSMEs in Attack. Further research can be carried out by adding other variables such as management ability, market orientation and training
Co-Authors Kadek Indah Kusuma Dewi Ni Kadek Nanda Claudia Winyanti Ni Luh Putu widhiastuti, Ni Luh Putu Sagung Oka Pradnyawati