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All Journal Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Ilomata International Journal of Management
Feriadi, Felix
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Promotion Strategy Planning "Café Pondok Miso Khas Riau" Through Instagram Feriadi, Felix
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1328

Abstract

This study examines the promotional strategy planning for Café Pondok Miso Khas Riau through Instagram, aiming to boost consumer awareness. The topic is interesting due to the café's unique offering of traditional Miso from Riau, Indonesia, and the growing importance of social media in modern marketing. The primary problem addressed is the café's lack of brand recognition and ineffective use of social media for promotion, leading to the research question: How can Instagram be utilized to enhance the café's marketing strategy? The novelty lies in focusing on Instagram as the primary promotional tool, an approach not extensively explored for this café type. The research utilizes the SOSTAC model, involving a thorough situation analysis, setting specific objectives, and formulating strategic tactics to boost the café's online presence. Empirical findings suggest that a well-structured Instagram campaign can significantly enhance brand visibility and customer interaction. The conclusion suggests that implementing this strategy can enhance brand awareness and attract more customers, providing a valuable framework for other businesses seeking to optimize their social media marketing efforts.
Marketing Promotion Strategy Planning "Café Pondok Miso Khas Riau" Through Instagram Feriadi, Felix
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1328

Abstract

This study examines the promotional strategy planning for Café Pondok Miso Khas Riau through Instagram, aiming to boost consumer awareness. The topic is interesting due to the café's unique offering of traditional Miso from Riau, Indonesia, and the growing importance of social media in modern marketing. The primary problem addressed is the café's lack of brand recognition and ineffective use of social media for promotion, leading to the research question: How can Instagram be utilized to enhance the café's marketing strategy? The novelty lies in focusing on Instagram as the primary promotional tool, an approach not extensively explored for this café type. The research utilizes the SOSTAC model, involving a thorough situation analysis, setting specific objectives, and formulating strategic tactics to boost the café's online presence. Empirical findings suggest that a well-structured Instagram campaign can significantly enhance brand visibility and customer interaction. The conclusion suggests that implementing this strategy can enhance brand awareness and attract more customers, providing a valuable framework for other businesses seeking to optimize their social media marketing efforts.
The Effect of Earnings Per Share (EPS), Price Earnings Ratio (PER), and Dividend Payout Ratio (DPR) on the Stock Price of PT Adaro Energy Indonesia Tbk Feriadi, Felix; Widjaja, Indra; Evangelio, Rogue S
Ilomata International Journal of Tax and Accounting Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijtc.v5i3.1486

Abstract

This study examines the influence of critical financial indicators on the stock price of PT Adaro Energy Indonesia Tbk, with particular emphasis on Earnings Per Share (EPS), Price Earnings Ratio (PER), and Dividend Payout Ratio (DPR) from 2008 to 2023. In the context of escalating global economic integration, organizations encounter significant competitive challenges, rendering financial performance analysis essential for strategic decision-making. Although much study has been conducted on financial ratios, limited studies comprehensively investigate the collective impact of these factors on stock prices within Indonesia's energy industry, particularly over an extended data range. This study employs a quantitative research methodology and multiple regression analysis, revealing that EPS strongly affects stock prices, underscoring its vital importance in shareholder value. The data demonstrate that both EPS and PER exert a substantial influence on stock prices independently, but DPR has no meaningful impact. EPS, PER, and DPR jointly exert a substantial effect, accounting for 65.6% of the volatility in stock prices. These insights enhance the comprehension of the significance of financial measures in stock valuation, offering strategic considerations for investors and corporate management in their decision-making processes.
Co-Authors Evangelio, Rogue S Indra Widjaja