Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Kristiana, Rinda Syeyla
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Online Faradila, Aida; Doloksaribu, Tio Arriela; Fitriany, Erika Yuniar; Kristiani, Defliana; Choirrudin, Mohammad Fachri; Kristiana, Rinda Syeyla
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 4 (2024): Agustus 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i4.316

Abstract

This research aims to determine the influence of service quality and consumer trust on online purchases at Lestari Olshop. This method uses descriptive quantitative methods, validity tests, reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with partial (t test) and simultaneous (F test). The research results show that there is a positive influence between service quality on online purchasing decisions at Lestari Olshop. There is a positive influence between consumer trust in online purchasing decisions at Lestari Olshop. Together there is a positive influence between service quality and consumer trust on online purchasing decisions at Lestari Olshop. The conclusion is that Lestari Olshop has a positive influence on service quality and consumer trust. Future researchers can develop this research by adding other variables such as: promotions and prices which can influence purchasing decisions and can use qualitative research methods by examining the variables regarding purchasing decisions more deeply
Co-Authors Choirrudin, Mohammad Fachri Faradila, Aida Fitriany, Erika Yuniar Kristiani, Defliana Tio Arriela Doloksaribu