Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Yonavilbia, Eka
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Efektivitas Pengunaan Channel Youtube @institutstiamiofficial Sebagai Media Penyebaran Informasi Pada Mahasiswa Manajemen Komunikasi di Institut Ilmu Sosial dan Manajemen STIAMI Sahrullah, Fachry; Yonavilbia, Eka
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 4 (2024): Agustus 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i4.335

Abstract

Youtube is the First Order social media with users most in Indonesia, on Youtube there are several channels become a source of information for students, one of which is Youtube channel @institutstiamiofficial. Youtube Channel @institutstiamiofficial the majority of users are students. The purpose of this study to determine the effectiveness of the use of Youtube channel @institutstiamiofficial as a medium of information dissemination on communication management student at the Institute of Social Sciences and management Stiami. This study uses the theory of Uses and Gratification of Blumer & Katz (2018) with qualitative descriptive methods. Technique data collection used in this study is observation, documentation and interviews. Subject in this study students Communication Management who owns Youtube and have access and see impressions from the channel @institutstiamiofficial. Results of this study, 1) the effectiveness obtained from the Youtube channel @institutstiamiofficial still less effective because there is information monotonous, unscheduled show times, and the number of subscribers which is very little, 2) the barriers experienced in using Youtube channel @institutstiamiofficial barriers in delivering information via Youtube channel @institutstiamiofficial is a problem technical and limited information available on this Youtube channel, 3) the solution is to maintain active involvement in creating creative content on the Youtube platform and sharing information related lectures.
Strategi Digital Public Relations untuk Meningkatkan Brand awareness di Brand Ekles Clinic Pluit Jakarta Andriansyah, Ryan Rizky; Yonavilbia, Eka
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.424

Abstract

The beauty industry in Indonesia is experiencing significant growth, with increasing public awareness of appearance and self-care. This research aimed to analyze the Digital Public Relations strategy used by Ekles Clinic in increasing brand awareness, identifying the obstacles faced, and finding solutions to those obstacles. The research method used was qualitative with a case study approach at the Ekles Clinic. Data was collected through in-depth interviews with relevant informants. The results showed that the Digital Public Relations strategy implemented by Ekles Clinic was effective in increasing brand awareness, but there were several obstacles such as tight competition and changes in consumer behavior that were increasingly digital-savvy. The advice given was to continue to innovate in digital communication strategies, increase interaction with audiences through social media, and utilize technology to monitor and evaluate campaign effectiveness
Co-Authors Andriansyah, Ryan Rizky Sahrullah, Fachry