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Pemetaan Penelitian Berorientasi Green Rantai Pasokan untuk Green Pemasaran : Analisis Bibliometrik: A Bibliometric Analysis Nur Siswanto, Budi; Satiadharma, Moehamad; Arfiansyah, Ferry
Income Journal: Accounting, Management and Economic Research Vol 2 No 1 (2023): Edisi April
Publisher : PT Bone Jaya Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61911/income.v2i1.27

Abstract

The purpose of this research is to undertake a bibliometric analysis of both the published literature on the green supply chain in the context of green marketing that was produced between 2013 and 2023. This study utilizes scientific mapping and analysis of publication performance to characterize the structure of green marketing publications as well as the patterns that have emerged within the field. The purpose of this research is to determine the contributions made by authors, journals, topic areas, the incidence of keywords, and trends in papers that have been published. The findings indicate that considerable growth occurred in the 2010s, despite the fact that the initial year of publishing did not see a significant amount of expansion. The findings of this investigation on the pattern of publications relating to environmentally responsible marketing reveal an average annual rise of 23 new publications in this field. Seven hundred and nine papers utilize the term "sustainability," making it the most popular choice. The interconnections between keywords provide information about the connections that often exist between terms that are used in a particular investigation. The visualization of research trends is offered in order to provide up-to-date reference information for academics. This reveals crucial research gaps as well as possible research pathways that may be pursued in the future in order to progress the consolidation of disciplines.
Variabel Yang Berpengaruh Terhadap Pilihan Moda Transportasi Ikan Hasil Perikanan Tangkap Prasetyo, Teguh Tuhu; Satiadharma, Moehamad
Techno (Jurnal Fakultas Teknik, Universitas Muhammadiyah Purwokerto) Vol. 27 No. 1 (2026): Techno Volume 27 No.1 April 2026
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/techno.v27i1.30538

Abstract

Overfishing di perairan Laut Jawa mendorong nelayan memperluas daerah jelajahnya hingga di Indonesia timur, melahirkan tantangan baru pada aspek distribusi hasil perikanan tangkap yang membentuk harga pokok penjualan (HPP) ikan sebesar 42,8 persen. Terdapat kapal pengangkut ikan (perikanan), kapal laut dan pesawat yang digunakan untuk pengangkutan hasil perikanan tangkap dengan keunggulannya masing-masing. Sehingga perlu diketahui variabel yang berpengaruh terhadap pilihan moda transportasi ikan dengan menggunakan metode AHP, yang dapat menjadi prioritas Pemerintah dalam mengambil kebijakan. Dari hasil studi literatur dan wawancara didapatkan variabel yang berpengaruh terhadap pilihan moda transportasi ikan hasil perikanan tangkap adalah biaya logistik, biaya BBM, biaya pengangkutan ikan, biaya mobilisasi ABK penangkap ikan, waktu tempuh, jadwal keberangkatan/waktu tunggu, dan kenyamanan/keamanan. Dan didapatkan jadwal keberangkatan/waktu tunggu menjadi faktor paling berpengaruh dengan bobot 0,3021 diikuti biaya pengangkutan ikan dengan bobot 0,2827, biaya BBM (0,1660), biaya logistik (0,1231), biaya mobilisasi ABK (0,0515), kenyamanan/keamanan (0,0456), dan waktu tempuh (0,0290).