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All Journal Income Journal: Accounting, Management and Economic Research Jurnal Penelitian Pendidikan Indonesia
Satiadharma, Moehamad
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Economics, Econometrics & Finance Education Other

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Pemetaan Penelitian Berorientasi Green Rantai Pasokan untuk Green Pemasaran : Analisis Bibliometrik: A Bibliometric Analysis Nur Siswanto, Budi; Satiadharma, Moehamad; Arfiansyah, Ferry
Income Journal: Accounting, Management and Economic Research Vol 2 No 1 (2023): Edisi April
Publisher : PT Bone Jaya Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61911/income.v2i1.27

Abstract

The purpose of this research is to undertake a bibliometric analysis of both the published literature on the green supply chain in the context of green marketing that was produced between 2013 and 2023. This study utilizes scientific mapping and analysis of publication performance to characterize the structure of green marketing publications as well as the patterns that have emerged within the field. The purpose of this research is to determine the contributions made by authors, journals, topic areas, the incidence of keywords, and trends in papers that have been published. The findings indicate that considerable growth occurred in the 2010s, despite the fact that the initial year of publishing did not see a significant amount of expansion. The findings of this investigation on the pattern of publications relating to environmentally responsible marketing reveal an average annual rise of 23 new publications in this field. Seven hundred and nine papers utilize the term "sustainability," making it the most popular choice. The interconnections between keywords provide information about the connections that often exist between terms that are used in a particular investigation. The visualization of research trends is offered in order to provide up-to-date reference information for academics. This reveals crucial research gaps as well as possible research pathways that may be pursued in the future in order to progress the consolidation of disciplines.
When design meets desire: how product variety and packaging influence human decision-making in e-commerce via social media marketing Satiadharma, Moehamad; Hari Mulyadi; Suwatno; Chairul Furqon; Realyta Sirait
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 4 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020256607

Abstract

Industri kopi Indonesia mengalami pertumbuhan pesat dalam satu dekade terakhir, didorong oleh peningkatan konsumsi domestik dan transformasi digital yang mengubah pola distribusi serta pemasaran. Namun, banyak UMKM kopi masih menghadapi kesenjangan antara kehadiran digital dan konversi pembelian, seperti yang dialami Kopi Anjis dari Jawa Barat. Penelitian ini bertujuan menganalisis pengaruh variasi produk dan desain kemasan terhadap keputusan pembelian dengan peran mediasi social media marketing (SMM) pada platform e-commerce. Penelitian menggunakan pendekatan kuantitatif deskriptif-verifikatif dengan 210 responden konsumen Kopi Anjis dan dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa persepsi responden terhadap seluruh variabel berada pada kategori “cukup”. Seluruh indikator terbukti valid dan reliabel. Uji hipotesis menunjukkan bahwa variasi produk dan desain kemasan berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara langsung maupun tidak langsung melalui SMM. Temuan ini menegaskan peran strategis SMM sebagai penghubung antara atribut produk dan perilaku konsumen, khususnya generasi milenial dan Gen Z.
Co-Authors Chairul Furqon, Chairul Ferry Arfiansyah Fikri Mohamad Rizaldi Hari Mulyadi Nur Siswanto, Budi Realyta Sirait Suwatno