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All Journal LOYALITAS: Jurnal Pengabdian Kepada Masyarakat
Mahendra, Enggar Lantang
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Social Sciences

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Pemberdayaan Masyarakat Desa Sucopangepok Kabupaten Jember Melalui Pengembangan dan Pemasaran Produk Sedotan Bambu Kuswardhani, Nita; Haidar Ali; Yumni, Syafiya Zata; Rahayu, Supratiana; Nugraha, Bima Arya; Larasati R, Khosyi; Faqih A, Abdillah; Khumairoh, Luthfi Afrilia; Mahendra, Enggar Lantang
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2023): November 2023
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v6i2.2527

Abstract

The “Hibah Mahasiswa Berdesa” Program (Promahadesa) is conducted in Sucopangepok Village, Jelbuk District, Jember Regency, which has potential of bamboo. Based on observation results, the use of bamboo as a potential for maked bamboo straws hasn't been utilized optimally. There is a main problem, that is the ability to market products and expand information is limited. In addition, the marketing area for bamboo straws isn't wide enough. Through the “Hibah Mahasiswa Berdesa” program (Promahadesa) will be assisted in optimize the  marketing of bamboo straws and improve the marketing system.  This activity realized use of technology web communication and digital marketing to improve product visualization. The implementation stage with socialization regard the application of digital marketing, marketplace to the practice of its use. The expected results after the training indicate an expanded  customer accept of bamboo straws.  So, optimal development and marketing of bamboo straws can improve the community’s economy
Co-Authors Faqih A, Abdillah Haidar Ali Khumairoh, Luthfi Afrilia Larasati R, Khosyi Nita Kuswardhani Nugraha, Bima Arya Rahayu, Supratiana Yumni, Syafiya Zata