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All Journal Jurnal Ekonomika Manajemen Dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business
Kustamtinah, Lisna
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Humanities Economics, Econometrics & Finance Education Social Sciences

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The Effect of NPL, LDR, and Bopo on Company Value (PBV) Through Roa and Company Value (PBV) on Investment Decisions (PER) Mustikaweni, Riezkiani; Tesniwati, Rini; Kustamtinah, Lisna; Dahliawati, Anne
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1144

Abstract

The success of bank companies in increasing profits can be seen from the effectiveness and efficiency of banks in using their assets optimally. The aim of this research is to determine and analyze the influence of Credit Risk, Liquidity and Efficiency Level on Company Value with Profitability as an Intervening Variable and the influence of Company Value on investment decisions in Banking Companies listed on the Indonesia Stock Exchange that have met the criteria for the 2016-2022 period. The sampling method used in this research is the purposive sampling method. The sample obtained was 12 banking companies from 41 populations. The research uses secondary data obtained from annual reports on each company's website. The data analysis technique used in this research is path analysis using AMOS 23 software. The results of this research show that credit risk and the level of efficiency have a negative effect on profitability. Liquidity has no effect on profitability. Credit risk, liquidity and efficiency levels have a negative and significant effect on company value. Profitability has no effect on company value. Profitability mediates the influence of credit risk, liquidity, and efficiency level on company value. Company value has a positive effect on investment decisions
Pengaruh Program Beauty Empties, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di E-Commerce Soco By Sociolla Margocity Depok Putri, Zahra Jelita; Kustamtinah, Lisna; Arif, Dodi; Afrah, Afifah Syafiiyah; Lestari, Salsabila Putri
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.4426

Abstract

This study aims to analyze the effect of beauty empties programs, product quality, and service quality on purchasing decisions at the Soco by Sociolla Margocity Depok e-commerce site. Digital marketing has opened up vast business opportunities for entrepreneurs and has made it easy to expand their market reach to the online realm without being constrained by space, distance, or time. The analysis method used in this study is quantitative primary data. The tests conducted were validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, T-test, F-test, and coefficient of determination (R^2) tests. The data used in this study were collected using a questionnaire, and valid data were successfully collected from 100 respondents. The sampling method used in this study was non-probability sampling with purposive sampling technique. The testing tool used was IBM SPSS Statistics version 30. The results of this study indicate that the beauty empties program has no effect and is not significant on purchasing decisions. In addition, the two variables of product quality and service quality have a positive and significant effect on the Purchasing Decision variable. These findings provide insight that the beauty empties program does not have a positive effect, while product quality and service quality play an important role in consumer purchasing decisions.
Co-Authors Afrah, Afifah Syafiiyah Anne Dahliawati Dodi Arif Lestari, Salsabila Putri Mustikaweni, Riezkiani Putri, Zahra Jelita Rini Tesniwati, Rini