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All Journal Economic Reviews Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Indo-Fintech Intellectuals: Journal of Economics and Business
Nugroho, Aditiya Pratama
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Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Dampak Penerapan Protokol Kesehatan dan Promosi terhadap Keputusan Pemesanan Konsumen pada Hotel Berbintang di Kota Malang Nugroho, Aditiya Pratama; Adelia Sandra Swastika Putri; Liyandri Rasbina Tarigan
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1504

Abstract

Post covid 19 pandemic is an important issue in the business world, especially in the hospitality sector, the implementation of health protocols is one of the references for consumers' sense of security to stay at the hotel, besides that massive promotions are carried out by hotels to attract consumer interest in making reservations in the post-pandemic era covid 19. This study aims to analyze the effect of implementing health protocols and promotions on booking decisions for star hotels in Malang city. the method used is purposive sampling, with 120 respondents. the test used is multiple linear regression. The results showed that the health protocol variable had a positive and significant effect on booking decisions for star hotels in Malang city, then the promotion variable had no effect on booking decisions for star hotels in Malang city. The F test shows that the health protocol and promotion variables have a positive and significant effect on booking decisions for star hotels in Malang city
FAKTOR PENENTU KEPUASAN PELANGGAN PADA LAYANAN MARKETPLACE SHOPEE DI JAKARTA BARAT Wibisono, Andira Hadi; Nugroho, Aditiya Pratama
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 5, No 1 (2026): April 2026
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v5i1.1503

Abstract

The rapid advancement of information technology has significantly changed how people engage in transactions, especially through e-commerce platforms. Among these, Shopee stands out as one of the most widely used marketplaces in Indonesia. This research explores the key factors that affect customer satisfaction with Shopee’s services in the West Jakarta area. A quantitative approach with an associative design was applied, involving 60 participants selected through purposive sampling based on specific criteria. The independent variables examined include service quality, ease of use of the application, and promotions, while customer satisfaction serves as the dependent variable. Multiple linear regression analysis using SPSS 25.0 revealed a constant value of 3.331, indicating a baseline level of customer satisfaction. The coefficient for service quality was 0.149 (p > 0.05), indicating an insignificant effect. In contrast, ease of use had a coefficient of 0.231 with a significance value of 0.022, and promotion had the highest coefficient at 0.395 with a p-value of 0.001. This outcome suggests that both variables significantly influence customer satisfaction. The F-test also showed an F-value of 21.184 with a significance level of 0.000 (< 0.05), confirming that the regression model is suitable for predicting customer satisfaction. These findings suggest that strategies aimed at enhancing application usability and intensifying promotional efforts play a more crucial role in increasing Shopee customer satisfaction than improvements in service quality. The study recommends that Shopee's management focus on developing user-friendly access and promotional strategies to maintain customer loyalty, especially in highly competitive urban markets like West Jakarta.
Analysis of CR, EPS, DER, and PBV on Stock Prices: a Study of The Financial Sector Listed on the Indonesia Stock Exchange in 2019-2023 Anggreni, Febriya Sista; Widiastuti, C. Tri; Nugroho, Aditiya Pratama
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1112

Abstract

This study aims to analyze the effect of the liquidity ratio proxied by the Current Ratio (CR), the Profitability ratio proxied by the Earning per Share (EPS), the Solvency ratio proxied by the Debt to Equity Ratio, and the market ratio proxied by Price to Book Value. In financial sector companies listed on the Indonesia Stock Exchange. The research period is five years, namely 2019-2023. The research population includes all financial companies listed on the Indonesia Stock Exchange during the observation period of 2019-2023 totaling 106 companies. The sample selection technique uses a purposive sampling method. Based on the purposive sampling method, 65 financial companies were obtained as research samples. The data analysis method used is Multiple Linear Regression. The results show that the Current Ratio, Earning per Share have a negative and significant effect on stock prices. Debt to Equity Ratio, Price to Book Value have a positive and significant effect on stock prices. The ability of the independent variables, namely Current Ratio, Earnings per Share, Debt to Equity Ratio, and Price to Book Value, to explain the dependent variable, Stock Price, is 0.360 or 36%, while the remaining 64% is influenced by other factors outside the research model.
Co-Authors Adelia Sandra Swastika Putri Anggreni, Febriya Sista Liyandri Rasbina Tarigan Wibisono, Andira Hadi Widiastuti, C. Tri