Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indo-Fintech Intellectuals: Journal of Economics and Business
Ekalaya, Nadia Ekalaya
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran dalam Meningkatkan Penjualan Cassava Snacks Ekalaya, Nadia Ekalaya; Beni, Sabinus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1550

Abstract

This study aims to find out the marketing mix strategy of the Cassava Snack cassava chips business using social media, namely by using Facebook, Whatsapp and marketing directly to consumers. The 4P marketing mix in this study is products, prices, promotions, and places. The methods used in this study are qualitative methods and descriptive approaches. To obtain data in this study, researchers conducted observations, direct interviews, and documentation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. The results of this study show that the marketing mix strategy using the 4P method can increase product sales if applied properly, besides that marketing using social media can also help increase product sales, besides that product quality can also affect the marketing mix, because consumers will certainly see the product first from the quality, therefore quality plays a very important role in the marketing mix of a product especially in Cassava Snack products
Co-Authors Sabinus Beni