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All Journal Mozaik Humaniora Jurnal Sasindo Unpam Kajian Linguistik dan Sastra
Harum Munazharoh
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Adaptation of Popular Names of Ornamental Plants in Indonesia Harum Munazharoh; Arum Rindu Sekar Kasih; Gulita Evapraja
MOZAIK HUMANIORA Vol. 23 No. 1 (2023): MOZAIK HUMANIORA VOL. 23 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v23i1.36309

Abstract

This article explores the phenomenon of popular names for ornamental plants in Indonesia, emphasizing their role as both identifiers and representations of economic value. The popularity of these names is categorized based on their alignment (or lack thereof) with different parts of the ornamental plants. Employing a descriptive linguistic approach, the reference attributes of popular names are systematically grouped, followed by an image search and identification of their biological counterparts. The study also traces the elements contributing to the formation of names and their lexical meanings, incorporating both internal and external equivalents. Interviews with traders and collectors further support the meaning search, employing directional techniques and documenting substantive ethnographic patterns. A total of 85 names were collected from ornamental plant traders and collectors, supplemented by data from specialized YouTube channels. These popular names are further classified into nine categories based on plant attributes, such as structure (stalks, leaves, stems, and flowers), time, character, place, sound, and direction. The diversity in plant naming correlates with a complexity that extends beyond language, namely social class, selling price, and aesthetic considerations. Additionally, the naming process revolves around human preferences for convenience, practicality, and cultural phenomena. Changes in the naming of ornamental plants in Indonesia have substantial implications for shifting trends in people's preferences, as evidenced by the dimming landscape of post-pandemic YouTube channels and the ornamental plant market.
Konstruksi Kosakata pada Fitur Media Sosial Instagram: Kajian Morfosintaksis Rohmawati, Shinta Ayu; Harum Munazharoh
Jurnal Sasindo UNPAM Vol. 12 No. 1 (2024): Sasindo Unpam
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/sasindo.v12i1.1-9

Abstract

Morfosintaksis merupakan penggabungan antara bidang morfologi dengan sintaksis. Pada dasarnya, morfologi mempelajari proses pembentukan kata. Sintaksis mempelajari hubungan kata-kata dalam suatu kalimat. Tulisan ini bertujuan untuk mengetahui perubahan fungsi, peran, kategori sintaksis pada kosakata pada fitur Instagram akibat perubahan morfologis. Penelitian ini menggunakan metode deskriptif kualitatif dengan menguraikan perubahan fungsi, kategori, dan peran sintaksis. Kosakata yang menjadi objek analisis meliputi bentuk dasar bagi, ikut, lapor, dan unggah yang diperoleh dari berita online dengan cara menyimak penggunaan bahasanya. Bentuk dasar tersebut kemudian dilekati afiks berupa prefiks ber-, pe-, me-, di- dan ter-; sufiks -an; dan kombinasi afiks me-kan, di-kan, me-i, di-i, dan pe-an. bentuk dasar yang dilekati afiks menghasilkan bentuk jadian. Bentuk jadian inilah yang kemudian dianalisis fungsi, peran, dan kategorinya di dalam kalimat. Hasil menunjukkan bahwa pembentukan kata pada kosakata fitur Instagram terjadi karena adanya proses afiksasi yang meliputi prefiks, sufiks, dan kombinasi afiks. Prefiks yang ditemukan yaitu ber-, pe-, me-, di-, dan ter-. Sufiks yang ditemukan yaitu -an. Kombinasi afiks yang ditemukan yaitu me-kan, di-kan, me-i, pe-an, dan di-i. Hasil ini berimplikasi pada fungsi, kategori, dan peran kata dalam kalimat.
Bahasa Persuasi dalam Video YouTube Food Vlogger MGDALENAF Salsabila, Imelda Febi; Harum Munazharoh
Kajian Linguistik dan Sastra Vol. 9 No. 2 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/kls.v9i2.6330

Abstract

  A food vlogger's language of persuasion plays an important role in influencing viewership. It can arouse curiosity, whet appetites, and create emotional attachments with video viewers. In the midst of increasing content competition, the urgency of this study is to revisit the accuracy of word choice and easy-to-understand delivery to attract viewers. This article aims to identify persuasive forms in the YouTube videos of food vlogger MGDALENAF. The method used in this research is a qualitative method. The video transcription process uses the listening method, then the persuasive forms of MGDALENAF's speech are analyzed using the commensurate method and presented informally. The results of this study show a variety of assertive, directive, and expressive speech acts for certain purposes. Assertive speech acts are used for convincing actions. Directive speech acts are used for suggestion and invitation. Expressive speech acts are used for the act of praising. The dominance of speech used by MGDALENAF food vloggers is in the form of statement sentences and command sentences. The persuasion language used by MGDALENAF food vloggers is personal, casual, and not pushy. This casual nature then has an impact on the number of video viewers and the increasing interest of viewers to visit the culinary recommendations suggested by MGDALENAF food vloggers. 
Co-Authors Arum Rindu Sekar Kasih Gulita Evapraja Rohmawati, Shinta Ayu Salsabila, Imelda Febi