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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Nusa Manajemen
Adhidarma, Keisya Gabriella
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Economics, Econometrics & Finance Social Sciences

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Analisis Faktor Pengaruh Harga Saham Perusahaan Bursa Efek Indonesia Adhidarma, Keisya Gabriella
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11135

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh yang signifikan antara Suku Bunga Deposito, Earnings Per Share, Dividend Payout Ratio, dan Return On Total Asset terhadap Harga Saham Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia, demikian yang saya maksud. Data ditentukan berdasarkan data sekunder yaitu data yang diolah oleh Pusat Referensi Pasar Modal Bursa Efek Indonesia. Jumlah perusahaan yang disurvei adalah tiga perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Temuan penelitian menunjukkan bahwa fluktuasi suku bunga deposito, laba per saham, rasio pembayaran dividen, dan return on assets secara bersama-sama mempengaruhi perubahan harga saham suatu perusahaan. Hasil pengujian yang dilakukan dengan menggunakan program SPSS menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara minat terhadap harga saham, laba per saham, rasio pembayaran dividen, dan return on equity pada emiten di Indonesia jika dilakukan secara simultan ada dampaknya.
PENGARUH KREDIBILITAS INFLUENCER, KUALITAS KONTEN, DAN ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN PADA MEREK SOMETHINC Adhidarma, Keisya Gabriella; kiky, andreas
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.340

Abstract

In the digital era, the use of social media influencers has evolved into a highly effective marketing strategy for influencing consumer purchasing behavior. This study selected Somethinc, a local skincare merek that has successfully achieved the highest sales rankings in Indonesia, as the focus of analysis. The main objective of the research is to evaluate the extent to which influencer credibility, content quality, and engagement levels affect consumers’ purchasing decisions for Somethinc products. A quantitative approach was employed through a survey method, distributing questionnaires to 150 respondents residing in the Greater Jakarta area (Jabodetabek). Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The research findings indicate that the three independent variables (influencer credibility, content quality, and engagement) collectively contribute to purchasing decisions. Furthermore, partial analysis revealed that each variable also has a significant individual impact. These results emphasize that implementing a well-planned influencer marketing strategy, with a focus on credibility, engaging content presentation, and intensive audience interaction, is essential in shaping consumer purchasing decisions. Therefore, this study is expected to serve as a reference for developing digital marketing strategies in the beauty industry, particularly for local mereks in Indonesia.
Co-Authors Andreas Kiky