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All Journal JURNAL PENDIDIKAN TAMBUSAI INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Ginting, Aditya Rahman
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Perkembangan Teknologi Informasi pada Media Sosial dalam Perencanaan Strategi Bisnis Global Berampu, Faiz Aqila Atanta; Ginting, Aditya Rahman; Nasution, Muhammand Rafli Hudhawi
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.12078

Abstract

Perkembangan teknologi yang pesat, terutama dalam konteks media sosial, telah membentuk landasan integral dalam perencanaan strategi bisnis global di era digital. Transformasi ini tidak hanya mencakup peningkatan citra merek dan keterlibatan konsumen, tetapi juga merestrukturisasi dasar-dasar bisnis global, termasuk komunikasi, interaksi pelanggan, dan kolaborasi antarperusahaan. Pemanfaatan media sosial memungkinkan interaksi dua arah yang intens, memperluas wawasan tentang preferensi konsumen, sikap terhadap produk, dan tren pasar global. Namun, tantangan seperti manajemen reputasi dan respons cepat menjadi perhatian penting. Integrasi yang efektif dari media sosial dalam strategi global menjadi kunci kesuksesan, dengan pemahaman mendalam tentang pasar dan pemantauan terus-menerus terhadap perkembangan teknologi. Penelitian ini menjelajahi dampak konkret perkembangan teknologi informasi, khususnya di media sosial, terhadap aspek-aspek strategis bisnis global. Kesimpulannya, adaptasi terhadap perubahan dinamika pasar dan terus-menerus menyempurnakan strategi menjadi esensial dalam menjaga daya saing di era digital yang terhubung secara global.
Analysis Of The Influence Of Communication Ethics In Business Competition In The Gen-Z Al Aziz, M. Ridho; Nasution, Muhammad Rafli Hudhawi; Ginting, Aditya Rahman; Syahputra, Panca; Hendrawan, Muhammad Yuda
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.592

Abstract

know How influence Analysis The Effect of Communication Ethics In Competition Business in the Gen-Z Era . Method research Dr study This use method study study qualitative. Results show that ethics communication play role crucial in create mark period long for company in the middle market dynamics and the environment continuing business growing. Generation Z, which is consumer active and potential employees in this era, have high expectations to communicating company with honest, transparent, and respectful values ethics. In competition growing business strict, company must understand that ethics communication is more from simply approach strategic, however reflect identity and character company in a manner whole. Good communication ethicswill build trust customer, strengthen reputation company, and improve loyalty consumer. Besides that's ethics positive communication as well factor towing for candidate Gen-Z employees who are looking environment quality and practical work values ethics. An understanding company mark important ethics communication in build culture inclusive and respectful company diversity will interesting talents best in competition get power quality work. In the digital age, messages and information can spread with fast through social media and other online platforms. because tha , business must very be careful with ethics communication them, avoid practices that don't ethical, and caring reputation them to stay positive .  
Co-Authors Al Aziz, M. Ridho Berampu, Faiz Aqila Atanta Hendrawan, Muhammad Yuda Nasution, Muhammad Rafli Hudhawi Nasution, Muhammand Rafli Hudhawi Syahputra, Panca