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All Journal JURNAL PENDIDIKAN TAMBUSAI Community Engagement and Emergence Journal (CEEJ)
Ginting, Aditya Rahman
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Pengaruh Perkembangan Teknologi Informasi pada Media Sosial dalam Perencanaan Strategi Bisnis Global Berampu, Faiz Aqila Atanta; Ginting, Aditya Rahman; Nasution, Muhammand Rafli Hudhawi
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.12078

Abstract

Perkembangan teknologi yang pesat, terutama dalam konteks media sosial, telah membentuk landasan integral dalam perencanaan strategi bisnis global di era digital. Transformasi ini tidak hanya mencakup peningkatan citra merek dan keterlibatan konsumen, tetapi juga merestrukturisasi dasar-dasar bisnis global, termasuk komunikasi, interaksi pelanggan, dan kolaborasi antarperusahaan. Pemanfaatan media sosial memungkinkan interaksi dua arah yang intens, memperluas wawasan tentang preferensi konsumen, sikap terhadap produk, dan tren pasar global. Namun, tantangan seperti manajemen reputasi dan respons cepat menjadi perhatian penting. Integrasi yang efektif dari media sosial dalam strategi global menjadi kunci kesuksesan, dengan pemahaman mendalam tentang pasar dan pemantauan terus-menerus terhadap perkembangan teknologi. Penelitian ini menjelajahi dampak konkret perkembangan teknologi informasi, khususnya di media sosial, terhadap aspek-aspek strategis bisnis global. Kesimpulannya, adaptasi terhadap perubahan dinamika pasar dan terus-menerus menyempurnakan strategi menjadi esensial dalam menjaga daya saing di era digital yang terhubung secara global.
Analysis Of Community Marketing As A Competitive Strategy Coffee Shop Business Case Study Doi-Ku Café Ginting, Aditya Rahman; Nurbaiti, Nurbaiti; Atika, Atika
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10120

Abstract

This study aims to analyze the community marketing strategies implemented by DOI-KU Café in building customer loyalty and providing a competitive advantage. Using a descriptive qualitative research method, this study highlights how customer engagement through community activities can increase the emotional bond between customers and coffee shop business owners. The results show that this marketing approach is effective in creating customer loyalty, which is manifested by open communication, regular interactions, and the provision of relevant activities that appeal to the community. In conclusion, community marketing is not only able to maintain customer loyalty but also able to strengthen the position of DOI-KU Café in the midst of competition in the coffee shop business that is increasing significantly.
Co-Authors Abda Abda Atika Atika Berampu, Faiz Aqila Atanta Nasution, Muhammand Rafli Hudhawi